New Marketing Strategy For Children's Clothing Stores In 2010

What is the best way to make money? Women and children are also one of the reasons for many people to open children's clothing stores. However, with the increasing number of children in the children's wear shops and the increasingly fierce competition, children's clothing stores want to better survive and develop, making their own brands is the key. This is also a new marketing strategy for children's clothing stores in 2010.

Li Jingmei opened a children's clothing store in the A block of Monument for Liberation in the era of the Monument for Liberation. This is just one of her three jobs.

Her shop is called "Ayuebaby", which is the baby of the moon. At the very beginning, she did not take the brand line. She just took some cheaper foreign trade goods from Guangzhou, and tried to get a brand of clothing and hung it in the shop. The foreign trade goods that originally thought that the price was low, tens of yuan per piece would be sold better, but the opposite is true. "May be a financial occupational disease. I sell classified clothes every time I sell them. I sell them well and keep them out of sale." Finally, the result of "survival of the fittest" was that Li Jingmei donated most of the foreign trade goods to the disaster area. The brand clothing became the main store, but also retained a small part of foreign trade goods, and was arranged to a corner in the room. Li Jingmei began to look for more brand clothes.

State of mind suggestion: hard hearted - lack of market approved backlog of goods is chicken ribs, but the sooner it can be disposed of, the better, so as to avoid backlog of funds and occupy storefront.

Make your own brand with brand clothes.

"The brand I want to build is called 'Ayuebaby', which is actually a brand that helps customers select brand clothes. How do I understand? My children's clothing brand is relatively stable, but it's not static. For example, the Korean brand that I'm representing now is very much in line with my taste, but if its designer changes and style changes, I may choose other brands instead. The only thing that remains is' Ayuebaby '. Li Jingmei prefers children's clothes with rich colors, simple designs and lively shapes. He advocates "children should be dressed like children" and sneers at the "adult modeling of children". "The old customers in the store and I have similar aesthetic standards."

Mentality suggestion: patience - choose clothing and purchase channels need patience. It is not inert to continuously select clothing suitable for its brand style from a large number of sources of goods, and constantly search for better sources of goods.

Create a one-stop shopping convenience

Li Jingmei's clothing in the store can be changed to match the whole set, "the most popular ones are usually the set of plates. Nowadays, parents are very busy. Clothes, pants, shoes and caps can be easily accepted by customers if you can match them beautifully and appropriately. How to get customers to buy everything at one stop, Li Jing has spent a lot of time thinking about it. In addition to the intention to purchase, she also sells children's head flowers, underwear and backpacks in the shop, so that parents can lead their children to the door and be fully armed and go out again.

Mentality suggestion: careful - can let the child be armed to the full, details can not be ignored, for example, the store even prepared beautiful rubber bands for girls.

Activity manufacturing price differential

Price is one of the most attractive elements of commodities. Li Jingmei often does activities. For example, on the day of his birthday, customers can enjoy a 40 percent off discount in a new dress, some clothes will be 50 percent off during the Spring Festival, and many more discounts, such as Hangzhou. The latter refers to the use of time lag, poor popularity, geographical differences and other methods to gather global brand children's clothing, to create "high-grade bargain."

State of mind proposal: not greedy - like doing business and frying stocks, do not want to dig a golden doll for a hoe, as far as possible to give profits to customers, is the way to survive for a long time.

Recruiting mother as shop assistant

Children who sell children's clothing must have patience and be able to help their children to undress. I know how big a child should buy and how much clothes they can buy. They can give customers some pertinent and practical suggestions. Therefore, I recruited salesmen as mothers only. Li Jingmei said, "the majority of people who buy clothes for their children are mothers, and the advantage of recruiting mothers is that they can exchange their mother's friends with each other, so the store is more popular." In addition to preparing the fashion magazines for parents, the most important thing is to prepare candy, cakes and toys for children, as well as small stools and small sofas that children can sit on.

State of mind proposal: Love - with children, material is not the most important, the key is to store staff to have sincere love for children, small customers feel, parents feel. Although it is in business, sincere feelings are always pleasant, not to mention the heavy feelings of Chongqing people.

The bigger the scale, the better the "business month".

Li Jingmei's dream now is to open several "Ayuebaby" outlets in Chongqing. Compared with franchised stores, Direct stores are easier to manage and guarantee the quality of brands. "Making a brand clothing store is the bigger the better. First, the large scale, the digestion ability of the goods is good, so that the boss can have more say in the purchase channel, get better products and lower prices, lower cost, higher cost performance of goods, and customers can enjoy more benefits. Second, we can find more good brands and let customers choose a wider range. This will be a typical win win. "

State of mind: ordinary mind, though the bigger the better, for most entrepreneurs, expansion needs step by step. Impatience is the wrong way.

The price of brand children's clothing ranges from more than 100 yuan to several hundred yuan. Because some shopping malls are also available, customers can easily see the price advantage in the store. For example, shoes of the same brand sell 400 yuan in the mall, only 208 yuan in the store, and enjoy a lower discount during the activity period. This is absolutely attractive to the "fashionable parents" who often go shopping and know the value of goods. The advantage of price comes from the advantage of cost. "A month" is a rental store in Monument for Liberation. The monthly rent is 4000 yuan, which has a lower cost compared to the shopping mall. The cost of starting an undertaking is determined by the purchase situation, which is usually tens of thousands of yuan. The decoration is designed by oneself, and the cost of construction and material is about 20 thousand yuan. In the early stage of operation, all the money will be "pressed into the goods", making money and going into new products. For those who purchase, which age clothing will enter a bit, one is because of market demand, the two is because the manufacturers shipped are all hand and hand hair, the so-called one hand, that is, the same style of clothing, each number must have one. Because the shop is small, the commodity digestion ability is not fast enough, so the purchase needs to choose, simple, generous, colorful, lively style clothes, not easy to be out of date.