"Fast Fashion" Brand Is Stirring Up Southern China &Nbsp; (Chart)

H&M, the world's largest clothing brand, first launched in Guangzhou last week set off a fashion frenzy of fast fashion consumption.

According to a press survey, the flagship store of the brand is full of customers every day for a week.

Industry experts said that such a hot scene made the "fast fashion" clothing sales mode rapidly stir up the Southern China market, and a new shuffle war is inevitable.

The clothing industry is one of the most competitive industries in the Chinese market, and the Southern China market, which is famous for its clothing production base, is undoubtedly the Red Sea in this red sea.

How to accurately handle consumers' brand preferences, especially young women, has always been a magic weapon in the hands of minorities.

The Swedish fashion chain retailer H&M, the world's first fast fashion brand for the first time in Guangzhou, has become the focus of the apparel industry due to its rapid development in the world, especially in China.

According to the latest announcement of the company, the company's first quarter profit increased by 45%.

As of the end of February this year, H&M has 1992 stores worldwide, an increase of 244 over last year.

Karl John Persson, chief executive of the group, recently revealed that H&M will set up 240 new stores in the world this year, with the focus on China (at the end of last year there were 27 stores in China).

The secret to H&M's success is its strong "6+1" industry chain integration mode.

H&M is very insistent: he is not the creator of the fashion but his followers. Therefore, designing and loading goods quickly becomes the killer of the clothing industry.

It is reported that H&M has more than 80 designers, whose responsibilities are shuttling through the fashion week and world fashion cities, capturing fashion information and integrating design, and then producing shelves.

In order to follow the fashion, H&M is more directly involved in the design of big designers. It is reported that the designers that H&M has invited to date include Karl Largerfeeld, Stella Macartney, Robert Caavalli and Madonna.

H&M's new product time is also faster than other clothing brands, according to people in Guangdong clothing industry, the world famous brand is generally 120 days.

H&M is the 21 day.

Another internationally renowned fast fashion clothing brand ZARA takes only 12 days.

Fashion, fast plus the moderate price of 40 yuan -400 yuan, it is easy to hit the "key" of female consumers in Guangzhou.

Optimistic about the blind spot in Guangzhou market, the Spanish fast fashion brand ZARA with the same format characteristics has also followed up quickly, and plans to open a store in Guangzhou Tianhe.

In this regard, the head of Guangzhou's well-known department stores analyzed that the invasion of fast fashion chain stores is indeed a shock to the clothing brand shops of the same price, because its fashion update speed has obvious advantages.

But for local clothing enterprises, with the entry of H&M and ZARA, the essence of new business models quickly absorbed in their close combat is not an opportunity for upgrading.

According to Lang Xianping, a famous economist, perhaps this model will bring a breakthrough to the huge low-end clothing manufacturing industry in Southern China.