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    Family Greening: New Investment In The Blank Market

    2010/5/24 10:49:00 7

    Entrepreneurship

    Nowadays, there are many kinds of doctors, but there are no flower doctors.


    At present, green plants have become an indispensable prop in home decoration. However, because most people lack knowledge of conservation, there are not many green plants thrown into garbage bins every year.

    Faced with delicate bonsai flowers, people can be very puzzled.

    It is understood that about 70% of the current army of flowers is lacking in basic knowledge of plant conservation.

    This situation has created a new profession, which is to help people to greet their families and provide "family greening masters" for all kinds of exotic flowers and plants.


    In Wuhan, there is such a smart, studious working girl, in the process of sending flowers to customers, found this huge business opportunities, and her fate has also undergone a 180 degree turn!



     


      送花中邂逅商機(jī)


    Ma Jinxia was born in a small village in Hubei in 1980. He was 17 years old and worked with his cousin in Wuhan to work in a flower shop.


    In the process of sending flowers, Xiaoxia saw that customers had raised many flowers in Roof garden, but there was a pot of Lagerstroemia in the garden because of improper fertilization.

    So Xiaoxia moved a small "operation" to Lagerstroemia indica, and placed all the flowerpots again, watering and fertilizing them separately, and the garden suddenly became vibrant.

    This effect made customers overjoyed and gave Xiaoxia 300 yuan immediately.


    Since then, Xiaoxia has paid great attention to the market of family greening.

    Nowadays, there are more and more families that are famous for their valuable flowers and trees.

    Although some families have larger greening area, they do not have enough time and energy to maintain them. This provides great development space for family greening services.


    Two months later, the customer introduced to her two customers who like to raise flowers. These incomes plus her salary are 1000 yuan per month, which is equivalent to the salaries of a civil servant at the rank level.


      老板變成合伙人


    When the boss learned that Xiaoxia became a "family greening teacher", he immediately realized the huge business opportunities of family greening, and proposed to cooperate with her.

    After considering Xiaoxia, he also felt that it was not necessarily advantageous to "do it alone" at once. After all, there was a flower shop that was more formal and agreed to the boss's request.


    In order to let more family members know about family greening teachers, Xiaoxia also printed promotional cards specially.

    One day, when Xiao Xia finished her business with an old client, she distributed 10 business cards in her villa district. Unexpectedly, in a week, 3 customers in the villa area asked her to sign the bill, the monthly service charge was 300 yuan, and 3 customers were more than 10 thousand a year.


    In this case, Xiaoxia touches the market. She realizes that "family greening" is not a wage earners. Her target market is at the top end, so she should turn her eyes to the "rich area".

    It should take several years to win the market, and then gradually expand to white-collar workers until the average wage earners.


    Xiaoxia, who touches the market, spent two months running the villa area and upscale residential district in Hankou. At the same time, it signed 6 customers. All the customers add up to 12. The service charge of one year can earn more than 80 thousand. After deducting half the cost and the cost of the store, it can make a net profit of more than 30 thousand, plus the salary that the store gives her, which is basically equivalent to the salary of a white-collar worker in Wuhan.


    With the increasing fame of Xiaoxia in the field of family greening, her business is increasing.

    In March 2005, in order to expand her career, Xiaoxia, who had money, resolutely abandoned her cooperation with her boss and opened a small flower shop. Although there were only 3 people in the shop, she had more than 10 branches, and 12 part-time greening members she trained.

    Her business is not limited to family greening, and has begun to set foot in the business of unit greening.


      家庭綠化市場仍是空白


    On the one hand, there is a large demand. On the other hand, it is a blank market. The sharp sense of smell should have smelled the business opportunities in the new industry of "family greening".


    Site selection is preferably in the more mature flower market, or near the community that provides convenient services for residents.

    These lots can attract a group of consumers and form a certain customer base.

    The scale of opening a shop can be decided by factors such as investors' strength and surrounding environment.


    Besides, broadening the scope of business can also increase profit channels and reduce operational risks.

    It can receive door-to-door visitors or provide door-to-door services for large or precious plants that are not easy to move.

    It is possible to receive "patients" in hospital, and to maintain their health after a long period of maintenance, and to provide them with a storage service for remote residents.


    In addition, people in the industry suggested that, if conditions permit, some gardening tools, flower bonsai or gardening accessories can also be sold, which also has a certain profit.


    Such a huge market demand has already prepared a broad stage for entrepreneurs. Entrepreneurs may wish to explore new ways to explore wealth in the "disease" flowers.

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