Garment Enterprises Mould Brand Value And Get Rid Of Homogenization

　　就目前中國服裝行業(yè)的發(fā)展經(jīng)濟來看，馳名-著名-知名的商標進行了區(qū)分，并談到了按照一般說法。分為：市一級，為知名商標，當然也有地方稱為市著名商標。省一級，為省著名商標。全國范圍的，稱之為中國馳名商標。這是榮譽上的說法。“馳名商標”的概念在國際上稱為“周知商標”，即well-known；馳名商標是一法律概念，享受超出商標法一般保護理論的保護范圍。如擴大類別保護，擴大到域名的保護，擴大到字號的保護，其實質(zhì)是為了解決擴大保護事由，解決法律爭端。

Well known trademarks are different from the well-known trademarks currently advertised by enterprises. According to the protection regulations of well-known trademarks in China, the protection of well-known trademarks is a case identification and passive protection, that is, only in the same scope of cases, it enjoys extensive protection.

This is essentially different from the famous trademark of the city and the appraisal of famous trademarks in the province. A trademark is a marked indication of a commodity or service as a commodity or service produced or supplied by a specific individual or enterprise. The origin of a brand can be traced back to ancient times when artisans printed their signature or "mark" on their artwork or practical products. With the passage of time, these markings have evolved into today's trademark registration and protection system. This system helps consumers identify and buy a product or service, because the nature and quality of the product or service specified by a trademark on a product or service meet their needs.

The trademark protects the trademark registrant by ensuring that the registrant enjoys the right to use the goods or services, or to authorize others to use the exclusive right to get remuneration. The term of protection varies from time to time, but after the expiry of the period, the number of trademarks can be renewed without additional payment. Trademark protection is implemented by courts. In most systems, courts have the right to stop trademark infringement.

Broadly speaking, trademarks are rewarded by trademark registrants to gain recognition and economic benefits, and promote the positive and enterprising spirit of the whole world. Trademark protection can also prevent unfair competitors, such as counterfeiters, from using similar discriminative markers to promote inferior or different products or services. This system enables skilled and enterprising people to produce and sell goods and services in the most equitable terms, thus promoting the development of international trade.

Shang standard network experts pointed out that under the condition of market economy becoming more mature, the homogenization of enterprise products has become a fact, shaping brand value and creating a reasonable brand competition mechanism for growing enterprises, so that the brand name from the city to the state to the famous trademark of the country is the mission of the garment enterprises in the historical development, and the inevitable way to realize the Chinese nation's brand and take the world stage.