China's Children's Wear Market Tends To Be Trend Oriented And Branded.

　 China's children's clothing industry is known as the sunrise industry of the clothing industry. In China, there are 300 million children aged 0~16, and this huge amount has become a necessary prerequisite for the rapid development of children's clothing industry in China.

With the rising of the living standard of our country and the increasing importance attached by the society and family to children, the proportion of children's clothing consumption in family consumption expenditure is increasing year by year. The consumption demand of China's children's wear market has shifted from the practicality of the past basic life to the pursuit of beautiful fashion. In some economically developed cities, the demand for children's clothing is becoming more and more fashionable and brand oriented.

With the continuous growth of children's clothing consumption demand, the huge business opportunities in China's children's wear market have stimulated the enthusiasm of many enterprises at home and abroad, and more and more children's wear brands have sprung up, many of which are well-known enterprises. For example, big brands such as McDonald's, Adidas, Nike and other fast food giants abroad have launched their own children's wear brands in the Chinese market. Like the Wahaha Group in China, it entered the children's clothing industry for the first time, and opened more than 800 stores in the country. China's children's wear market is gradually shifting from "quantity consumption stage" to "brand consumption stage".

The rapid development of children's wear industry and the constantly emerging brand of children's clothing at home and abroad urgently need to participate in professional exhibitions to enhance their popularity and establish brand sales network. However, at present, there is no international exhibition on children's wear in China. At the request of the vast majority of children's clothing enterprises, Shanghai foreign trade and Business Exhibition Co., Ltd., together with the Shanghai family planning supplies management association and the Shanghai garment industry association, jointly hosted the Shanghai International Children's clothing and supplies fair, and jointly established a global platform for children's clothing enterprises to expand the market of the Chinese market.

The exhibition will be held on November 2010 12-14 at the Shanghai Everbright Convention and Exhibition Center. The exhibition is expected to reach 20000 square meters.