The Success Of PEAK Sports Brand

PEAK sports (01968) is a sporting goods and apparel enterprise with high growth in China in recent years. It has a famous brand of sports shoes and basketball shoes. The PEAK brand of the company enjoys a very high reputation in the mainland market. Compared with other domestic and international brands, PEAK is one of the three most famous sports shoes and basketball shoes brands in China.

First of all, the company is especially skilled in the design, development, manufacture and sale of sports shoes.

The unique and innovative design of its footwear products, especially its series of professional basketball shoes, enables the company to stand out in many other industries and greatly enhance the popularity of PEAK brand.

Through various sponsorship, endorsement and other sales arrangements, the company's brand awareness in China's basketball shoe market has been further strengthened.

Its effective marketing and publicity plays a very important role in the success of products.

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The company's current sales strategy is to promote PEAK's professional basketball brand.

Its marketing includes NBA's sales and marketing department in China, sponsoring some professional basketball matches and sponsoring NBA teams in the US, and signing up with American NBA and Chinese basketball stars.

In addition to sponsorship related to NBA, the company also sponsors other basketball teams from many other countries.

It also develops its sales arrangements in other sports areas.

The company will publicize PEAK brand through various forms of advertising, such as TV advertising, online promotion and publication.

These marketing and promotional activities have greatly enhanced the visibility and recognition of the brand in the target market.

In China's main market, the company sells most products to distributors by wholesale, and these distributors operate PEAK licensed retail outlets directly or through other retail operators.

Most of these franchised retail shops are located in two or three line cities, and they are numerous.

Its huge marketing network in the mainland enables its PEAK brand to go deep into all major cities in the mainland. The two or three line city population continues to rise and the economy expands rapidly, making the company in a very advantageous position, which can fully benefit the business opportunities brought by increased consumer spending.

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Furthermore, the accurate market research ability of PEAK sporting goods enables the company to catch market development and trend in time.

The recognition and market position of PEAK brand in sports shoes and other sports products is also partly attributed to its ability to continuously introduce innovative products.

With the mastery of the market trend and the unique knowledge of its product design and R & D team, the company can pform consumer needs into commercial production and effectively launch products on the market.

The company has an excellent market research team to collect and evaluate customers' opinions.

Its market research ability and depth, excellent product design and R & D capabilities, and effective promotion and huge marketing network have enabled the company to succeed and continue to expand outward.