This Year Will Be A Bleak Year For Footwear Exports.

　　“最壞的時刻已經過去了，但出口形勢依舊嚴峻，訂單量在緩慢回升，但并沒有達到金融危機之前的水平。”昨天，一名國內參展商在與廣交會同期舉行的“第十一屆中國東莞國際鞋展·鞋機展”上告訴記者“很顯然，我們現在進入了一種不清不楚、不冷不淡的時期。”上述參展商說。

When viewed from overseas shoe traders, China's exhibition is a big platform.

In the Pearl River Delta, with the advent of the Canton Fair every year, many professional exhibitions will be held on the periphery.

But reporters learned that some of this year's peripheral exhibitions have not yet been fully recovered.

Zhu Yulun, chairman of the Eleventh China Dongguan international shoes exhibition, told reporters that although the international environment is improving, there is still a distance away from the recovery. It can be said that this year will be a bleak year for the export of footwear products. It is estimated that next year there will be some improvement in the year.

Statistics released by Guangzhou customs showed that between 2010 and February, Guangdong exported 700 million pairs of shoes, worth 1 billion 810 million US dollars, up 42.5% and 12.8% respectively over the same period last year.

The value of exports has exceeded the level of the same period before the international financial crisis.

But careful analysis shows that the growth of export value has not kept pace with the growth of export volume. Feng Peixi, chief executive officer of Dusseldorf Exhibition (China) Limited, told reporters that this is mainly due to the resumption of orders, but the price of each pair of shoes is lower than before. It may be that overseas buyers are lowering prices, and shoe factories are actually losing profits.

An overseas buyer also confirmed to reporters that after experiencing the financial crisis, they hope to buy shoes at a cheaper price. On the one hand, they are the pressure of the consumer terminals. On the one hand, they also hope to increase profits in the intermediate links, so as to gradually balance the losses caused by the financial crisis.

Perhaps because of the pressure of orders, overseas footwear products exhibitors are keen to come to China for gold rush and exploit the popularity of China's exhibition.

Kevin, a shoe business executive from Dubai, told the newspaper that 50% of their shoes were exported to Western Europe. The financial crisis reduced their sales by 10%~15%. Last spring, they came to China to participate in the exhibition and found many counterpart buyers, so this year they came again.

According to Kevin, they attach great importance to China's platform, hoping to expand the new source of tourists. "At the same time, we can also try to find Chinese agents. China's domestic market is very large."

"We think Future Ltd will put more energy into expanding the Asian market."

Kevin said.