Hongxing Erke Has Always Sought A Breakthrough In Tennis.

With the continuous development of the footwear industry, a large number of shoe brands have emerged.

However, the homogenization of marketing patterns of most enterprises is very serious. Many new marketing tools have been launched and become the object of imitation of many brands.

For example, Hongxing Erke favored "tennis", and many domestic brands focus on basketball, badminton and other sports strategies.

Hongxing Erke, who is committed to building the first brand of Chinese tennis equipment, has always sought breakthroughs in tennis projects and made its own characteristics. At the very beginning, they embarked on the road of brand differentiation, and constantly used tennis to shape their own international brand positioning.

Tennis is growing vigorously in China.

It can be said that the domestic sports brand is still at the initial stage in marketing, and its adhesion with sports industry is still relatively low, and there are still many ways to explore.

To break through the strange circle of homogenization, shoe-making enterprises must rely on the differentiation structure of brands. This will be one of the most effective ways for enterprises to seek development in the future, and also the most effective way to occupy professional advantages in brand competition.

Image differentiation refers to gaining competitive advantage by modeling different products, enterprises and brand images from competitors.

Image is the public's opinions and feelings about products and enterprises.

The tools to shape an image include: name, color, logo, slogan, environment, activity, etc.

Hongxing Erke has enhanced the popularity of Hongxing Erke brand and the specialization degree of its products through the marketing and brand promotion strategy of tennis, which has played a certain role in the healthy and healthy development of Hongxing Erke brand.