Shoe Enterprises Focus On "Low Carbon" Development

　　“低碳經濟”悄然向我們走來，哥本哈根會議之后，“兩會”的召開又一次使低碳成為經濟中的熱點話題。我國政府承諾，到2020年單位GDP的二氧化碳排放，將比2005年下降40%—50%，為達到這一承諾，未來多項低碳經濟措施將有望陸續出臺。國家已經制定了45%的碳強度指標，所有行業和企業都要主動適應政策的變化，都要具有“低碳”眼光。

The shoe bag industry is a fashion industry. The trend to grasp the trend is an important factor in the development of the industry.

The shoe packaging industry is also a large export industry. Today, with frequent trade barriers, we should face the problem of carbon tariffs unavoidable by export.

How to firmly grasp the selling point of "low carbon" has become an urgent problem for designers of fashion trends.

It is a tough battle for entrepreneurs to seize the trend of this trend and upgrade industries and better occupy the market.

Know your enemy and know your enemy.

To understand "low carbon", we should also find out what measures the industry faces when facing "low carbon".

In recent years, Stella Mccartney, the designer of British fashion genius, has chosen natural and green materials to make designs, and "leather bags" and "fur coats" are all made of imitation leather.

This has created a fanatical anti fur style in the fashion industry, and more people claim that they prefer nudity to fur.

In this regard, we can conclude that "low carbon" can be more directly expressed as nature.

The concept of nature even inspires designers who are in the forefront of the trend to make bold use of flowers to make high-heeled shoes.

In addition, Colleen Lin, a female designer in Taiwan, used newspaper to make flat ballet shoes, which is also a highlight of "low carbon".

The shoes are highly praised by the American fashion industry, which sells for up to 110 dollars per pair.

Because she uses plastic and cotton fabric as a sole, "completely waterproof", she doesn't have to worry that the shoes made by these newspapers will soak.

In order to make the patterns beautiful, Colin also used newspaper colors to imitate "newspaper shoes" with snake skin, python pattern, ostrich skin and fish skin effect.

Low carbon can also be expressed as recycling.

END is the abbreviation of Environmentally Neutral Design, that is, "environmental design". It is their goal to minimize waste and produce recyclable and functional durable products.

Take the Stumptown 12oz off-road running shoes as an example, the big bottom uses 25% recyclable carbon rubber material, the middle sole material is 10% recyclable EVA, the foam is reduced by 50%, the lining is made of 25% bamboo raw material, and the shoelace is 100% recyclable PET.

Another eye-catching circular reproduction product is known as "vegetarian bag". It is considered by fashion people to be an environmentalist with magical power. It is a real waste of treasure.

Cola bottles are the things that people throw away after they finish drinking, but it is precisely these rubbish that has become the most fashionable bag after the pformation of designers.

The manufacturer of "vegetarian bag" is Canada's Matt&Nat company. By recycling coke bottles and other waste materials, the company makes these "waste" into fashionable and beautiful bags by means of degradation technology.

They call these bags "vegetarian food bags". Each bag will be clearly marked by how many bottles of waste cola are made, each selling at around 200 to 300 dollars.

In addition to these star products, we can also learn from the development trend of the top leading brands to understand their strategies for "low carbon" brand.

For example, Louis Weedon's charm boots (Seductionboots) can be converted to 3 heights by zippers: ankle boots, middle tube boots and knee boots. The economic mode of one shoe and three uses makes the product still respond to the "low carbon" conservation concept of environmental protection in the case of high selling price (starting from 1340 pounds).

The idea of "low carbon" is more popular with big brands. Besides Louis Weedon, Prada and Chanel are also actively creating "multifunctional" low-carbon products.

The above is only a glimpse of the "low carbon" market, but we can see that the "low carbon" economy is moving towards the market in a smooth and silent manner.

The United States and some other countries with environmental protection have developed the "carbon labelling" on clothing, and the pressure of energy saving and emission reduction in China is also increasing. The development of "low-carbon economy" has become a global consensus.

The EU and other countries are planning to increase the "carbon tariffs" on imported products. We are facing challenges and opportunities. We should actively promote industrial reform, support technological innovation, and strive to cultivate and absorb the intellectual and technological resources for developing low-carbon economy, which is of strategic significance for the development of the footwear industry.

In particular, the industry leaders in China have put the "low carbon" into the whole production system, and further upgrading the business concept and promoting industrial upgrading and technological progress are imminent.