Quanzhou Shoe Enterprises And Volume Prices Rise Together, Export Prospects Are Slim.

At present, the export of footwear in Quanzhou is still concentrated in the European Union and the United States. Influenced by the high unemployment rate in Europe and the United States, Quanzhou shoe enterprises in the future should pay more attention to emerging markets such as ASEAN and Latin America, and avoid "putting all eggs in the same basket".

"Orders in the first quarter were three times higher than in the same period last year."

Ren Shenwei, manager of Foreign Trade Department of sporting goods Co., Ltd. is slightly excited.

On the one hand, affected by the financial crisis, Guangdong shoe enterprises went bankrupt last year, and many overseas orders went to Quanzhou. On the other hand, due to the depletion of inventory, it is urgent to "make up".

From 1 to March, the Quanzhou inspection and quarantine department inspected 18630 batches of export footwear and the value was $555 million.

On average, the price of each pair of shoes exported to Quanzhou has risen to $4.13, an increase of 22.9%, a record high.

What is more worth mentioning is that some shoe companies have refreshed the highest price unit's internal record with "21 dollars / double".

"Up to the end of last year, leather raw materials have risen by about 10%."

Miss Shen, a foreign trade department of a large footwear industry Co., told reporters that nearly half of the export footwear products of the company are high-end shoes, with a unit price of up to 20 US dollars: the required shoe materials are generally designated by foreign customers, and the price of raw materials is high.

Quanzhou inspection and Quarantine Bureau responsible person analysis, export unit price rise also has another reason: since last year, many small shoe enterprises were eliminated, low price shoes exports reduced, the overall industry quotation can go up.

Data show that from 1 to March, Quanzhou footwear exported to the European Union and the United States two major markets totaled 280 million US dollars, accounting for 50.45% of the total export value of footwear exports in the first quarter, an increase of more than 30%.

Despite rising demand in Europe and the US, it is worth noting that the unemployment rate remains at about 10% in the US and the euro area in the short term.

Experts predict that this high unemployment rate will continue for a long time, and local market demand may therefore fall.

In addition, the high unemployment rate makes the developed countries face serious political pressure, and many countries will enter the election year in the next two to two years. In order to divert the attention of the domestic people, the situation of trade protectionism will be more severe this year.

Quanzhou inspection and Quarantine Bureau official said, in recent years, Quanzhou shoe enterprises overseas development efforts have increased, now has established business organizations in more than 20 countries and regions, throughout Eastern Europe, the Middle East and other more than 80 countries and regions, the market diversification pattern has begun to take shape.

This year, ASEAN and Peru "zero tariff" preferential policies have been implemented, and our city shoe enterprises have taken the opportunity to increase their efforts in developing these markets.