In 2010, CCTV World Cup Advertising Competition Was Won.
Recently, from the strong fighter
Men's wear
Limited by Share Ltd received information that in the bidding of CCTV's 2010 World Cup advertising resources, the company again launched a heavy blow. In the fierce competition of nearly 40 participating tendering companies, it successfully seized five of the advantages of the bidding project.
It is reported that the subject matter of the current round of bidding is mainly the five items of the world cup, namely, "pre match live competition advertising set", "advertising package in the event live broadcast competition", "advertising match after the event live broadcast", "overtime advertising" and "penalty War Advertising".
clothing
Automobile, beer, Internet and other industries are particularly prominent in delivering the World Cup advertising resources.
Benefiting from the good communication results achieved during the two World Cup in 2002 and 2006, this powerful fighter is the best.
Men's wear
Even more extraordinary, in one stroke in the World Cup advertising bidding competition for the pre competition, race, overtime and other five dominant advertising position.
Powerful fighter
Men's wear
Vice President Lian Jin said: "strong fighter will always choose to put high-end events as a brand evolution node.
Beginning in 2002, during the world cup, the advertisement of "power fighter" conveyed the heroic words "dare to compete with the whole world". In 2006, after being carefully compared, the final confirmation of CCTV's "shooter list" program, a "leading Chinese jacket to the world", firmly established the brand status.
It can be said that before all of the world cup's communication activities, it is a distillation and enhancement of the brand.
But this time, Lian Jin also admitted that after four years, with the brand development status of today's powerful brand, the strong brand will not expect too much brand communication during the world cup.
Editor's note: it can be seen that today's strong fighter has not only made a single point of publicity, but rather divided the sports event resources into two categories: long term continuous resources and short-term hot resources. The strategy emphasizes "2 to 1". "In the world cup, such a man's holiday, we hope to continue the brand demand continuously, and convey the brand spirit of 30 years of focus on jacket." Strong boss said. Hope is always beautiful, reality will be very cruel. The importance of the brand has been grasped. The next road is going to need more efforts.
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