Jinjiang Shoe Enterprises Collectively List To Borrow Capital Market

Starting from the 361 degree listing in June 30, 2009 and the successful listing of flying sports in March 29, 2010, in less than a year, 8 listed companies were born in the Jinjiang sports shoes industry chain. This figure is two times the number of listed companies on the upstream and downstream of Jinjiang sports shoes industrial chain in the previous two years.

What is even more gratifying is that, besides the 361 end producers, such as Xingde dragon, the upstream production enterprises including Xingquan shoe materials, Mars shoes materials and Qing Mei shoes materials have also entered the capital market.

Jinjiang's sports shoes industry chain has entered a new stage of centralized listing.

　　上游企業(yè)：打響供應商品牌

The Qing Mei Group was a shoe material enterprise successfully launched in Jinjiang at the beginning of this year. In March 17, 2010, Qing Mei successfully listed in Singapore and realized the aspiration of chairman and chairman Su Qingyuan.

"Because we are not terminal products, we need more capital market operation to regulate the development of our own enterprises, and constantly expand and expand with the help of capital strength, so that we can start our own brand like the end products."

Referring to the listing purpose of the Qing Mei Group, Su Qingyuan said.

In his plan, after the listing of the US capital will focus on the expansion of production capacity and the pformation of the technological center of the enterprise, "technological innovation" will be the top priority of the company after its listing.

In fact, standardizing the development of enterprises and starting the brand of enterprises is the ultimate goal of many upstream enterprises in sports shoes.

Among them, Feng an has become a leading enterprise in the industry.

The name of Jinjiang Feng an Leather Co., Ltd. is unknown and unheard of in the field of sports shoes. International brands such as Nike and Adidas choose Feng an as their only designated leather supplier.

However, the popularity of Feng an is more than just in the industry, which makes Feng an chairman Chen Ronghui rather unhappy.

"A pair of shoes, leather and sole account for the largest part, but on shoes, it only embodies the signs of shoe enterprises.

Consumers only know that the quality of shoes produced by a shoe manufacturer is not good, but it is precisely because we provide good leather and sole to ensure the quality of shoes.

Whenever Chen Ronghui mentioned this topic, he always felt helpless.

In his view, the upstream enterprises, including Feng an, want to get rid of this predicament, listing is undoubtedly a good medicine.

"A company can be listed, representing all aspects of it is very standard, compared with other enterprises, the general consumer is sure to trust the listed company more.

Moreover, once a stockholder buys your stock, it means that he supports and trusts your company and will support your brand.

That will also mean how many investors are buying your company's stock and how many loyal brand supporters they have.

Chen Ronghui analysis.

In fact, Chen Ronghui's idea coincides with the practice of many enterprises in the upper reaches of the Jinjiang sports shoes industry chain.

Up to now, apart from Xingquan, Mars and Qing Mei, the three shoe manufacturers have stepped into the capital market, including enterprises such as Feng an and Xingye, which are also preparing for the listing work.

The number of upstream listed companies in the Jinjiang sports shoes industry chain will soon increase significantly.

　　終端品牌：借上市快速擴張

The most important reason for these unknown upstream manufacturers is to further enhance their visibility.

As for the 361 degree, Xi De long, which has already been a well-known brand in the minds of consumers, the choice of listing has another important purpose: to realize the rapid expansion of enterprises with the help of capital market forces.