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    Can Roman'S Hand Overturn The Concept Of Western-Style Clothes?

    2010/4/14 10:33:00 74

    Luo Meng

    It has always been &#8220; &#8221, a classic suit, has launched a casual suit for the positioning brand, and invited fashion stars &#8212; &#8212; &#8220; little whirlwind &#8221; Jimmy Lin as spokesperson. Luo Meng group, one of the inheritors of Hong Bang tailoring skills, has changed its fashion in a high fashion, and has introduced casual suits, such as &#8220, alien &#8221, which has aroused concern in the industry.


    Hong Gang tailoring skills have always been the main production of &#8220; classic classic &#8221; casual clothes are not good at red gang tailoring skills.

    From the traditional perspective, &#8220, leisure suit &#8221, is a contradictory formulation.

    According to the insiders, Luo Meng group launched a high-profile &#8220, leisure suit &#8221, which is an innovation of Ningbo red gang tailoring skills under market pressure. This also indicates that the red gang tailoring skills are now catching up with the leisure trend.


    Luo Meng &#8220; scrape &#8221; start recreational wind.


    In traditional people's impression, Western-style clothes are neither casual nor fashionable.

    Roman's &#8220; fashion casual suit &#8221; seems to be self contradictory.

    And this anti traditional move seems profound.


    In the clothing industry of Ningbo, Luo Meng and PE Luo Cheng have always called themselves the inheritors of Hong Bang tailoring skills. Their tailoring techniques are all from the red band tailoring technician Lu Cheng Fa Fu.

    For a long time, the products of Hong Bang tailoring skills are mainly concentrated in suits and western trousers.


    Last Thursday, Luo Meng changed the past &#8220, Orthodox, solemn &#8221 brand positioning, subversive &#8220; casual fashion suit &#8221; and invited star Jimmy Lin as brand spokesperson.

    Unlike many casual clothing companies in the past, such as jackets, jackets and other casual wear, this time Luo Meng introduced &#8220, casual suit &#8221.

    It combines the concept of casual clothes with the appearance of suits.


    Luo Meng group also invited Fan Kaiqiang, who has returned from studying in the US, as president.

    Fan Kaiqiang said that ROM hired Jimmy Lin as spokesperson, that is, to take the fashion and the young line, and expand the consumer brand of Luo Meng's traditional consumer suit to a more dynamic consumer group.

    &#8220; we have prepared suitable clothing for men of all ages. We want men aged 20 to 60 to choose Roman clothing.

    The leisure fashion suit series is launched to expand the casual wear market that young people like.

    &#8221, fan Kai Qiang said.


    The reporter understands that unlike the classic suits made by the red gang tailor's traditional crafts, the &#8220, the leisure fashion suit &#8221, is more intimate on the clothing pattern, &#8220 in the style design, &#8221 in the style collar, &#8220, &#8221 in metal edge, and brightly colored in fabric color selection, which is more dynamic than the classic suit.


     

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