Shoe Business Should Return To The Basic Value Of Consumers.

　　 The increasingly serious environmental pollution problem has caused great damage to the living environment of mankind, but the resources of the world are becoming more and more short.

If the whole society continues to maintain a distorted value concept and consume highly in a wasteful way, the phenomenon of environmental destruction and resource depletion will become more serious. Therefore, the real solution to the crisis is not to stimulate consumption, but to change the way of consumption and return to the basic value of demand.

At present, China has become the second largest consumer country in the world, and energy is becoming a key factor affecting the sustainable development of the world economy. Shoes products have become a big household of China's energy consumption. Therefore, the state also strongly advocates the production of energy-saving products by manufacturers, and encourages consumers to choose low-energy consumption products. But at the same time, we neglect the reduction of wastage and the sustainable utilization rate in the production process of shoes products at the source of production. Take the use of air cushion shoes as an example: the average service life of a pair of shoes is half a year, that is to say, the user will discard an old pair of shoes for an average of a year and a half, and then spend money on new ones. Just imagine that if these discarded shoes use nearly 7, 80 thousand tons of fabric and a large amount of accessories and other energy every year, it will be an irresponsible act to produce 10 million pairs of shoes that need to be discarded after 18 months. No matter from the perspective of business operation or social citizenship, the quality and life requirements of the products are naturally not high, but the consumption of resources is very serious.

Nowadays, enterprises rarely stand at the core of the most fundamental discussion of the most basic responsibilities of enterprises - respect and protect the maximization of consumer value. We must attach importance to the value of each material, insist on designing and producing the highest quality products, do not blindly pursue big and cheap orders, and do not compromise with fierce market competition. Ultimately, it is a truly win-win practice from the interests of consumers and environmental protection.

It is obvious that shoe companies should return to their original social responsibilities and start from market value again. Corporate social responsibility will have a stronger cornerstone. From the processing and production of world brand enterprises to vigorously shaping their own brands, and eventually become a well-known brand of Chinese people, all these are inseparable from the insistence of high quality strategy. Therefore, no matter what shoes shoes are produced, shoe manufacturers should place their products in the world's best quality products, and follow the industry standards that should be in line with the most demanding and high-end products in the world. The shoes produced in this way have the quality of products under the high standard of global vision. Unlike the popular export enterprises, they simply get several certifications, but they cover every index and material of every product, and follow the top limit of various international standards.

At the same time, shoes enterprises should pay attention to the emotional attraction of consumers. With the help of quality products combined with the current environmental protection, energy saving and flexible marketing strategies, they can convey their products to consumers, so that consumers can feel the sense of responsibility expressed by the products, thus resonating with their feelings. When consumers purchase brand products as emotional support, shoes enterprises can only insist on energy conservation and high quality input on this basis, so as to improve their profitability and gather more people to achieve the expansion of market share.