Footwear Enterprises PUMA New Products Three Football Products World Top Design Red Dot Award
March 2010 Hull, Germany, Zug. PU MA won the "red dot award: 2010 product design award" with three carefully built football products, and once again showed its position as a market leader in the field of product design. The jury, composed of experts and international judges, received 4252 votes from over 57 countries in product design, and finally decided to award the award to The PowerCat 1.10 football, PowerCat 1.10 iFG football boots and Italy The team's home court jerseys are the three products that all judges are deeply impressed by.
"The design of these products will help athletes to compete for glory on the pitch, and its excellence is still beyond the competition." Filip Trulsson, senior manager of PUMA international team sports business department, said. "This is a concerted effort to design, develop and product line management. cooperation We are delighted with the hard work we have done.
PowerCat Series in the 2010 International Football League World Cup On the eve of the TM competition, it was officially released in February 2010. It was the year that the world turned its eyes to South Africa, and PUMA spent more than ten years working closely with the African Football League to become an official sponsor of twelve African national teams, including four from Cameroon, Ivory Coast, Algeria and Garner, who have successfully won the 2010 World Cup TM in South Africa.
Other PUMA sponsors have been included in the 2010 World Cup TM in South Africa, including the last Champions Italy and Uruguay and Switzerland.
PowerCat 1.10 football boots
PowerCat 1.10 football boots use PUMA 3D Power Shooting technology with special elastic properties. The shark gill Springtech foam on the side of football boots effectively enhances the intensity of each stroke, such as string and ball. Therefore, the football boots will not weaken the energy when touching the ball, so that each shot can release more energy.
Heel The kicking area with the edge of the upper part is made of soft, thin leather and synthetic microfiber. Gym shoes Light and easy to wear. The leaf shaped shoe pin ensures the contact with the flat ground, ensures the pressure distribution, and maximizes friction and flexibility.
PowerCat 1.10 football
PowerCat 1.10 football is the latest achievement of PUMA Award for the design and development of the equipment team. The soccer team has been tested by three selected independent European teams in University of Sheffield for six months. The soccer is remarkable in its flying characteristics, shape and anti absorption performance, and crucial tactility.
Italy home court jerseys
The color of home equipment is inherited from tradition, and the most classic blue in Italy is matched with white details. The Jersey is specially designed for tailoring and "battle skin", designed for Italy team during the world cup.
The unique star neckline design expresses PUMA's respect for Italy's four World Cup TM, and the four stars in the official logo of the International Football League at the left chest also have the same meaning. The right chest is a significant PUMA leopard, jumping up and down. The design of the Jersey fully embodies the PUMA dynamic life concept, dynamics and the contemporary characteristics of Azzuri. The new Italy equipment emphasizes a kind of spirit, excellent performance and distinctive clarity from the original football power.
POWER technology used in every sportswear uses 3D motion analysis technology to capture and quantify human motion. Motion data are incorporated into the design of sportswear so that each athlete needs to use the smallest force in every movement. It also uses the engineering network, also known as the "battle skin" technology, to increase air permeability, make the athletes more comfortable and exercise more freely. The power lines at the necklines and arms emphasize the strength of the chest and arms, and make people's eyes bright.
Red dot award: the product design award was awarded to PUMA at the March 2, 2010 celebration in Essen, Germany. All recipients of the award can use the red dot logo on packaging and marketing materials. The winning product will first be located in Essen, Germany, the world historical and cultural heritage mining Alliance ("Zeche Zol"). LV The red dot award Design Museum of erein 'World Cultural Heritage Site) was previewed and then opened to the international audience.
About PUMA:
PUMA is the world's leading brand of dynamic life, designing and developing all kinds of footwear. clothing And accessories. The company is committed to repay the society through unremitting efforts. Concrete measures include full support for world peace, innovation consciousness and sustainable development of SAFE, and the values of fairness, honesty, initiative and innovation in the process of decision-making and execution. PUMA was founded in the sporting goods industry and finally entered the fashion industry. PUMA's professional sports and sports fashion products range from soccer, running, racing, golf and navigation. The Black Label series includes cooperation with world renowned designers such as Alexander McCune (Alexander McQueen), Miwara Yasuhiro (Yasuhiro Mihara) and Sergio Rossi (Sergio Rossi). PUMA group's brands include: PUMA, Trentorn and Hussein Chalayan. Founded in 1948, PUMA products are exported to more than 120 countries and regions. There are more than 9000 employees worldwide, and they have set up headquarters in Hull, sahon Herzog, Boston, London, and Hongkong, China.
Source: sina sports
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