Fur And Fur Sales In Haining Are At A Low &Nbsp; &Nbsp; Fur Men'S Wear Has Become A New Highlight This Year.

In 2009, when the economic environment was not optimistic, the consumption of fur products went out of a wave of ups and downs.

Under the influence of the financial crisis, from the end of 2008 to the beginning of 2009, the price of fur has dropped to a certain extent, and the price of raw leather has been sluggish.

Fur prices in Copenhagen, one of the four largest fur distributing centers in the world, have also fallen sharply, which has also spread to the Chinese market.

Nevertheless, due to the active macro-control policies and the cold weather ahead of schedule, 2009 leather products, especially fur and fur, have achieved unexpected good results.

In Haining, whether fur or fur, there is a trend of low rise and high walk.

Women's fur and fur sales are the most popular.

According to data from the World Luxury Association, the scale of China's luxury goods market has reached 8 billion yuan in 2007, accounting for 18% of the global market share.

Since 2008 to 2009, many luxury companies in the world have realized the great potential of the Chinese market.

In addition to major cities such as Beijing and Shanghai, many luxury enterprises are investing more in the two or three tier cities and opening up exclusive stores.

These initiatives not only make luxury brands recognized by more and more domestic consumers, but also stimulate the development of luxury consumer market.

Besides the increasing consumption ability of the people and the intensified development of enterprises, the reasons for consumption behavior are also important.

Because of the rich life of the people, high-grade fur and mink garments tend to be popular.

The vigorous development of the mink garment industry has benefited from the great potential of the market for mink fur products.

According to the experts, China's mink consumption is on the rise stage. First, China has many potential consumers to be developed, and a large number of ordinary mink garments are needed. Two, the personalized demand of Chinese high-end consumers is increasingly obvious.

With the continuous innovation of fur technology in recent years, fur has begun to show a fashionable side. The young female white-collar workers aged 20 to 30 have gradually become the main force of fur consumption, and the fur consumption market in China is expanding rapidly.

Fur men's clothing has become a new highlight this year.

Fur clothing, which has always been regarded as a female patent, begins to reveal "men's face" quietly.

In the 2009 China fur and clothing festival, all kinds of men's fur clothing came into full swing, and many Qiu Yi brands simply focused on the male market.

In some of the brand exclusive stores in the leather city of Haining, all the men's fur clothing is on the shelves, with up to thirty or forty styles. The price is generally between 5000 yuan and 10000 yuan, with an average sales volume of nearly 1000 pieces per month.

Even if the masked men and women wear clothes business, it is obvious that the fashion of men's fur clothing is coming. Such companies spend a lot of energy every year to design new styles of men's wear.

"Men's pursuit of fur clothing stems from the self changing face of fur clothing."

Men's fur was once confined to cold northern cities and was treated as a simple cold clothing.

With the popularity of the women's wear fur market for many years, many enterprises began to pay attention to the market blank of men's clothing and fur clothing, and began to build fur clothing belonging to men.

Affected by the financial crisis, in 2008, the international fur market sales fell by 40%, while fur fur clothing sold in fur market in Yuyao was over 90%, and turnover increased by nearly 30% over the same period last year.

Experts believe that this is the success of Chinese fur and garment production enterprises to consciously explore new markets and create consumer demand.