Zhang Zemin: Chasing Women For Fashion Shoes

The top three women's shoes manufacturers in China are listed on BELLE, Yung en and hung Guo. The shoe industry, which started in Foshan, Guangdong, is no longer silent. It has made the final preparations for landing on the mainland capital market, waiting for the re opening of the IPO gate. It is only for the first time that the BELLE door will be reopened. As a result, Zhang Zemin, a low-key founder, has also begun to be concerned about the outside world.

Zhang Zemin, 45, graduated from Shenyang normal college in 1985, and later taught in two school of Kai Gong, Shenyang. After several years, he resigned and went to the south to start his own business. In 1993, he founded the shoe industry with his wife Liang Huaiyu on Saturday. For the origin of the brand "Zhang Zemin" founded 15 years ago by Mr. Zhang Zemin, there is a saying that in the Bible, on Saturday, God created man and man created history. Zhang Zemin hoped to realize the brand appeal of "creating fashion and changing fashion" on Saturday.

Zhang Zemin was not satisfied with the popular OEM export mode at that time. From the very beginning, he paid great attention to building the brand.

Since 2002, brand design, sales and after-sales service, brand operation and so on have been set up on Saturday. In the next few years, the performance of footwear industry has maintained a relatively rapid growth on Saturday, with revenue from 252 million yuan in 2005 to 606 million yuan in 2007, and net profit increased from 20 million 280 thousand yuan to 85 million 720 thousand yuan. Better growth has also attracted the attention of investment institutions. In early 2007, Lenovo invested in the shoe-making industry on Saturday, and helped to promote IPO related work.

According to statistics, in 2007, the market share of "single brand" on Saturday was 3.87%, ranking third, and the top two were BELLE's BELLE (6.99%) and Teenmix brand (5.20%). From the scale of the company, the difference between the shoe industry and several main competitors on Saturday is even greater.

For example, BELLE's revenue in 2007 has exceeded 10 billion yuan, and its net profit is nearly 2 billion yuan. With the huge amount of capital that has been invested in the stock market, a number of acquisitions have been carried out, which has further enhanced its market advantage.

If we want to build a strong foothold in the fierce market competition, we can only rely on the "single brand" on Saturday. Obviously, we can not build the brand continuously, expand and improve the existing sales network, and become the inevitable choice for the shoe industry to ensure market share and narrow the gap on Saturday.

This is also an important reason why Zhang Zemin wants to use the listing financing and expand its sales channels.

According to the plan, the footwear industry will continue to invest heavily in the construction of the retail network on Saturday. In the next two years, 900 will be opened on the basis of the existing more than 1200 chain stores. By the end of 2010, the footwear industry will double its sales capacity and sales capacity in the whole country on Saturday.

In fact, on Saturday, the shoe industry's "rapid growth" has been going on in the past few years. From the end of 2005 to the end of March 2008, the number of chain stores in the footwear industry expanded from 354 to 1205 on Saturday. And the potential risks of management control, human resources, logistics and distribution in rapid expansion will also test Zhang Zemin's wisdom.