Clothing Agents: Control Method Of Incoming Volume

Clothing companies will give agents or dealers a new year to determine the task volume, that is, to set up a task line, but such a task, the agent is under the huge operating pressure and inventory risk, especially the problems and hidden dangers of men's wear dealers have gradually emerged.

Agents and franchisees go through at least 4 orders of commodities each year, but almost every order is faced with many problems, such as total control how to calculate and solve, how to make a reasonable adjustment of the proportion of each category, especially the problem of distributors and franchisees is the allocation of price bands and sizes. It seems that the annual order will spend most of time on price distribution and size allocation. In the face of the above problems, agents seem to be doing their own preparation and adjustment, but every time they seem to be unsatisfactory, this is because the digital analysis methods and ideas before ordering will be misleading and deviant. Now let's jointly analyze how to do well the digital analysis and statistical work before ordering. Clothing brands

According to the data analysis of the men's clothing agents I have served, the annual stock rate of marketing has almost reached 35%, and most of the agents' inventory is about 50%. In the face of such a business situation, agents have to accept the new annual target growth rate of 10%-20% in every new year. This vicious cycle has great potential risks to Brand Company or agents.

The above paragraph refers to the problem of total quantity control in the order meeting. Some agents say that I want to control the total amount, but the company has already given me an index, that is, I have to order these quantities enough, and there is no way to control them.

What are we going to do in the face of such problems?

First of all, we should carefully classify and analyze the actual sales situation of our shop.

According to the actual sales situation of the shops, we should pay close attention to the commodity category analysis. What we should pay attention to is whether the marketing condition of last year is in a profitable State, a flat state or a loss state. If it is a profitable State, then we have to increase the space of last year's marketing data. If so, what aspects will it show?

What is the room for growth in all aspects?

This data standard is the first prediction index of total quantity control in the new year, but it is not perfect yet, and it needs two indicators to predict and adjust.

If we think that last year's marketing situation is at a level, then we have to see how much the inventory ratio has reached last year.

What is the total effective inventory of these inventory commodities?

And classify them and re adjust the total control.

If our marketing situation is at a loss last year, we will have to calculate the balance of store marketing, but we should also consider the factors such as inventory rate, discount rate and opportunity loss of commodity management.

Then we will analyze the real situation of our breakeven point.

通常我們在做店鋪盈虧平衡點計算的時候，有兩個關鍵的指標我們通常都是模糊的，一個是平均折扣率，還有一個就是庫存率，通常我們的老板們總是認為自己的平均銷售折扣控制得很好，但經過去年的營銷數據計算之后，發現公司給提供的口頭平均銷售率往往比實際的平均銷售折扣要高出很多，甚至很多老板一味地追求高的銷售額，但忽略了折扣的控制，導致很多商品的銷售是不賺錢的，甚至是虧損銷售，但一味地督促終端店鋪提升銷售額，在某種角度來說只是清理商品的策略，并不是賺錢的策略；至于庫存率，通常老板們幾乎不承認自己有巨大的庫存量，往往這種羞澀，就帶給我們的確是越來越大的資金占用以及庫存成本的損失，所以在做店鋪盈虧平衡計算的時候，正確并且客觀的提供庫存率，是我們對第二年度做好店鋪商品需求預測非常重要的工作之一，同

It's also an important job to reduce inventory pressure.

Next, a very important point is the opportunity loss analysis of commodity management.

A very simple example. Last year, our total sales volume was 10 million. When we were making the total purchase plan this year, we did not purchase goods according to the 10 million index. Even if our total quantity this year increased by 20% on the basis of the total volume last year, that is 12 million, but where did the increase 2 million come from?

At this point, we will calculate how many sales we lost during the sales process last year due to improper merchandise management.

For example, due to the lack of certainty in the future sale of goods, the number of goods that are out of stock, the sales lost in the course of sales, the loss of sales and maintenance, and the loss of sales due to the shortage of goods and the allocation of goods between shops.

This is a loss of commodity management opportunities. Please do not belittle these opportunities losses. We can use scientific methods and formulas to effectively calculate the loss of these parts in the past year and how much he has accounted for in our annual sales. Then we will restore these missing sales losses to categories of sales analysis last year, and come up with a new total quantity, which will be a key indicator for the total quantity control of our orders this year.