Nike Sports: Embarrassment Tied To China Super League

Nike, the sporting goods company with the best brand in the world, has no idea that a sponsorship contract of 10 years and $200 million has tied itself to a football league full of gambling, black gold and corruption.

The Chinese Football Super League (hereinafter referred to as the Super League), which is the highest level professional football league in England, is the highest level professional football league in China. It is now a corruption and black gold show: the players who take bribes are shot at their goal; players, coaches, football association officials...

Each stakeholder has seized illegal income under the black curtain of football matches. Since October 16, 2009, Yu Tian, the chief of the Guangdong eagle team, was taken away by police so far, almost every day, officials and players were taken away.

The constant negative news is undoubtedly frustrating for Nike.

It has 9 years of sponsorship contracts with China's Super League, and it does not want to invest its 200 million dollars in the vast ocean of abuse and mockery.

This is not the result that Nike would like to see.

Fortunately, the Chinese Football Association has confirmed that the March 27th Super League, which is postponed for a week longer than originally scheduled, will rekindle the flames of war in Beijing.

This undoubtedly gives Nike and other league sponsors a sigh of relief.

This is a piece of good news in bad news, and there is always a match.

In the past month, they still do not know whether the sponsorship money will be wasted, do not know whether they will be involved in gambling cases, of course, through the sponsorship of good reputation has not done too much hope.

On the day of the end of February, the head of Nike super affairs appeared in the general manager office of the Sino super company, located in the East nine building of Beijing sunset temple street.

Nike has thrown a new proposal to Lang Xiaonong, the new general manager of China super company: don't think about Xi'an and Hangzhou, put the super opening of the new season in Beijing's workers' Stadium.

The reason for Nike is that Beijing is better than the other two competing cities, whether in terms of popularity or reward for the championship team. The successful experience of the Premier League and the Spanish Liga also proves that the best star team with the best teams will make the opening ceremony more exciting and attractive.

This made Lang Xiaonong very embarrassed.

One of the most important tasks of the 62 year old former Chinese Football Association League director, who came to the top of the company a month ago, is to stabilize Nike sponsors.

As a witness to the professionalization of China's Super League, Lang Xiao, who has the name of "the father of China's Super League", knows more than anyone. At this sensitive moment, any "no" word may make the sponsors feel unhappy and go away.

What hesitates him is that the grass is not suitable for television pmission, and according to the Convention, only the city that applies for it is eligible to host the opening ceremony, and Beijing has not been bidding for the city.

However, Lang Xiaonong did not rebuff Nike's proposal.

He immediately reported to Verdi, director of the China football management center. After receiving the support from the new boss, he also spoke with Luo Ning, the honorary chairman of Guoan, Beijing.

At the end of the phone, Luo should take it down.

After the relevant procedures were completed in Beijing Guoan, the opening ceremony of the Sino Super League was finally officially settled in Beijing, and the time was March 27th.