Dunhuang Network Successfully Completed The Third Round Of Tens Of Millions Of Dollars In Financing.

On March 11th, the Dunhuang online B2B e-commerce website has completed the third round of the ten million dollar level financing.

Wang Shutong, who served as a professional manager for 10 years and founded excellent network, founded the Dunhuang network of online foreign trade platform in 2004.

After 6 years of lurking, Wang Shutong believed that the Dunhuang market at the beginning of 2010 had ushered in the "waiting time". This is due to capital recognition from the third round of financing, and from the low-key layout of big e-commerce companies such as Alibaba and eBay.

According to sources, Dunhuang network has completed the third round of financing before the Spring Festival, the scale of tens of millions of dollars, the first two rounds of investment in Dunhuang network Kai Peng Hua Ying the same follow-up investment, another world-renowned PE also participate in the investment in Dunhuang network.

Although Wang Shutong did not disclose details, he said this is the largest investment in B2B pactions so far, and specific information is expected to be disclosed in the near future.

Let Wang Shutong be encouraged that this round of financing has PE (private equity investment) investment.

Unlike previous investment in Internet and other high-tech enterprises VC (venture capital), PE usually focuses on middle and late enterprises, and rarely invest in emerging Internet companies.

The support of PE seems to be an affirmation of Wang Shutong's online foreign trade B2B market. She thinks the market will rise sharply this year.

On the other hand, market confidence comes from the low-key entry of eBay and Alibaba.

According to media reports, the sale of eBay's independent operation of eBay China has started the Second World War, and the battlefield is mainly pnational small paction business.

The old e-commerce Alibaba also launched a small trading platform "Global Express" at the end of last year, and soon canceled the threshold charge for Alibaba members of 19 thousand and 800 yuan, opened free registration and replaced the annual fee with commission.

This is precisely the model that Dunhuang network pioneered 6 years ago.

Wang Shutong said that Alibaba's "fast selling" and the recent high-profile launch of 1688.com are all copies of the Dunhuang network's mode, and also declared the death of the original information service. "This means that Alibaba has quickly changed from information service to online paction service, and his pace is much faster than I imagined. Next will be a good match, and competition will be fierce."

However, Wang Shutong is not worried about the entry of Alibaba. She said that Dunhuang network has accumulated resources in the past few years, and it is not the same as Alibaba's group and customer base.

In her view, after a company bid farewell to high growth, how to innovate on user experience is a great challenge, including technical and soft processes, which are different from domestic domestic trade.

According to Wang Shutong, cross border B2B pactions will reach 10 billion yuan in 2010, and there will be a sharp rise in the market at the beginning of this year.

With the support of the third round of financing, in addition to improving customer experience, Wang Shutong said it would also increase the value added services of the platform, and did not rule out acquisitions in related services.