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    Engage In Public Welfare Activities &Nbsp; Get The First Pot Of Gold In Life.

    2010/3/15 18:36:00 27

    Engage In Public Welfare Activities To Win The First Pot Of Gold In Life

    Engaging in public welfare activities is a popular trend. Unconsciously, public welfare can also be used as a business to settle down.



    Because of the "human flesh zebra crossing" activity in Zhongguancun, the 22 year old senior student ringer and his team "youth safety alliance" became popular.

    While engaging in public welfare activities, ringer and his team cleaned up the first pot of gold - a sponsorship from a beverage company.

    From then on, Lingle led his team onto a new entrepreneurial path -- the road of public entrepreneurship.



    The so-called "social entrepreneurship" is a process in which a social organization (enterprise, non-profit organization, etc.) creatively integrates social value and economic value in the course of its operation.

    According to a survey by China Youth Daily, 66.7% of respondents believe that the way of College Students' social entrepreneurship can alleviate the pressure of employment of college students.

    And last month's "Youth Association Youth Business Plan final", the 10 winners of the college student welfare team shared a prize of 1 million yuan, and obtained professional training opportunities.



    Ringer and his team did not share the joy of success, but they saw hope.

    "I never thought before that, public welfare can also be regarded as a career to settle down."



    Entrepreneurial action



    Engage in public welfare activities to win the first pot of gold in life



    Ringer called his team "youth safety alliance" to promote and help people achieve safe travel.

    The team, which has been built for less than a year, has 5 core members, all of whom are college students, or are graduating from school.

    Yesterday afternoon, ringer and another core member, Shen Ling, wore banners and T-shirts with team labels. They were promoting the knowledge of safe travel to the road people near SOHO.



    In fact, regardless of ringer or Shen Ling, their public welfare activities started from school.

    Lin Ge studied music education at Minzu University of China. After joining the school, he often went to the nursing home and orphanage with his teacher and classmates to perform. While Shen Ling, who was studying at Beijing Wuzi University, became a school youth volunteer in his freshman year and became a responsible person for a time.



    In the process of participating in public welfare activities, ringer saw the huge demand for public service.

    Later, he launched a "pawning pawn shop" on the Internet, that is, collecting friends online to help those who need help, such as unattended children.

    Such a "fun" idea has been warmly received by netizens.

    Not long after, he received a request from his friend to say that the traffic in Zhongguancun was heavy, hoping that they could provide services for passers-by.

    Lingle then organized a "human flesh zebra crossing" activity with friends at the intersection of Zhongguancun.

    Nearly 100 people play "stop is not lonely, cross the past become legends" and other banners, remind people to pay attention to traffic safety, attract many media attention.



    This made ringer and his partners feel the power of "public welfare activities" for the first time.

    Lin's team's innovative ideas and methods of public welfare have also won the favor of a large beverage company.

    Today, the ringer team has reached a partnership with the company: the ringside team is responsible for implementing public welfare activities for safe travel.

    Ringer said that in the past, activities were made according to the suggestions of everyone. First of all, activities should be identified before making preparations. Now, when dealing with enterprises, it is necessary to establish a project plan, analyze its social impact, plan its implementation details, and especially tell enterprises what they can bring to enterprises.



    Lingle said, in fact, the first barrel of gold is not much money, it is more like an attempt.

    In his mode of hematopoiesis, we should use the social nature of public welfare activities to apply for sponsorship to enterprises, and promote corporate brand through public welfare activities. In turn, corporate sponsorship can not only maintain the development of public welfare, but also meet the needs of the team.



    Changing ideas



    Difficulties encountered in job hunting, changing ideas and undertaking social entrepreneurship



    In fact, at the very beginning, he didn't think or didn't know the way of "social entrepreneurship". Like many other college students, his job search career started from a resume and interview.



    22 year old Lin Ge is music, because he is worried about his lack of work experience, he started job search in junior year, and the goal is to publicize the work of planning.

    "I know this profession is very difficult to get employed. I am very worried that I will lose sleep every day."



    After many twists and turns, Lin Ge had a hard time finding a job, but he resigned a month later.

    "I can not adapt to that environment, personnel relations, and most importantly, it is difficult to satisfy my ideal.

    I prefer a more free life, and I can dominate myself.

    After his resignation, ringer made his income mainly through amateur models and commercial performances.

    However, these are not his ideal career models.



    What Lin Ge did not expect was that he had been engaged in public welfare activities as an "hobby" to enable him to find his own entrepreneurial path.

    The opportunity is the Lenovo youth social entrepreneurship program launched by Lenovo Inc last year in Beijing.

    Ringer wants to take part in the program. He admits that one reason for his attraction is that the organizers will give special training to the winners, and on the other hand, the winner can get a prize of 100 thousand yuan, which is also a great stimulus.



    Despite the fact that ringer and his team did not win at the end, the activity changed a great deal of his career concept: "public service" can also be used as a career in life.

    "I used to be able to make a living, but I never realized it," ringer said.



    Developing trend



    There is great potential for employment in the public sector.



    The China charity development report (2009) released by the Ministry of civil affairs in September 2009 shows that as of the end of 2008, there were 1 million 423 thousand registered and non registered non-governmental organizations in China.

    According to the estimate of 7 employees in each organization, nearly 10 million people have been employed in social welfare institutions.



    According to the experience of western developed countries, the employment opportunities created by public institutions can account for 10% of the number of urban employment.

    According to the data of 10 million public welfare practitioners in China, the number of urban employment in nearly 300 million people in China is currently 3%, and the potential for employment in China's public sector needs to be excavated.



    Yang Zeng, deputy director of the social policy research center of the Chinese Academy of Social Sciences, said: "our country's non-profit employment population in the field of social services should be at least 8 million 920 thousand.

    At present, the employment population in this field is only 50 or more, that is to say, it can increase more than 15 times.

    The youth entrepreneurship program of Lenovo Inc is aimed at guiding more young people into public welfare undertakings and providing new ideas for young people's employment.



    However, the reporter noted that there are still many problems in the social entrepreneurship of college students represented by ringer.

    Lingle said that before they did commonweal activities, they determined activities first, and then simply arranged the implementation details according to their activities. There was no long-term plan. However, the "plan" competition required that there should be a long-term development project, a plan for implementing the project, and data on various project demonstration, and even a commercial return.

    Ringer's team began to quarrel with each other in deciding the first stage of the project, arguing: there is too much public welfare in the society, which is more eye-catching and more promising.

    When the "safe trip" project was identified, the data became a major obstacle.

    Because it is difficult to find accurate data on the Internet, they have to collectively visit many busy streets in Beijing, and investigate the traffic flow and calculate the traffic volume.



    In the end, they failed, and compared with those who won, their project plan was lack of attractiveness and lack of scientific meticulous implementation details. In a word, these students, who were only enthusiastic and engaged in public welfare, were defeated by those "regular troops" with strong professionalism and strong adaptability.



    "If we really want to run public welfare as a business, we need to learn too much."


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