The History Of Baidu Post Bar'S Father Entrepreneurship

His conversation is leisurely, interesting and original, and a relaxed and pleasant dialogue with you will make you understand the field of children's shoes suddenly.

His manner was calm and calm, revealing the wind of Zhang Liang in a subtle way.

He is Chen Binggao, the marketing director of darling dog shoes.

When it comes to how to run a good brand of children's shoes, Bing Gao says that cognition is the premise, and children's shoes industry has a clear understanding and knows what they know. A child's shoe enterprise can become excellent.

To turn this into reality, we must put our cognition into action, and action is the foundation of doing well the brand of children's shoes.

The unity of cognition and action will endow children with strong brand vitality and keep them flourishing.

Perhaps it is precisely by doing both knowing and doing that the dog's children's shoes can come down to the top of the city and pull a brand into the market and thrive and thrive.

Know: deep cognition is the premise of good children's shoes.

For the traditional manufacturing industry, the early development of the enterprise belongs to the primitive accumulation stage of the capital, and the benign construction of the brand belongs to a relatively high level management mode.

Chen Binggao said that in the brand development stage of children's shoes industry, the representative brand models and classic success stories in the industry are scarce, and the experience available for reference is limited.

Then the children's shoes industry needs to explore the suitable brand development path.

Under the new economic situation, the development of children's shoes brand must first have a deep understanding of the nature and rules of the industry.

No one can not do it. Only by thinking it is the consensus of people, we can see the importance of cognition.

If we have a clear understanding of the industry, we will succeed in doing everything we need.

During the pition from original capital accumulation to brand development, some enterprises in the industry are not mature enough, and their competition tends to focus on low production factors such as labor prices and production costs, making the homogenization of the market more and more serious.

As a representative of the children's shoes industry, the dog shoes have always been self innovating, competing with quality products and services. They have gone out of their own way and embarked on the right brand development path.

Chen Binggao said, at this stage, children's shoes enterprises are facing three problems: how to get and deal with market information in time and effectively?

How to make the management of enterprises match with the operation of the brand market and make the enterprises run smoothly and healthfully?

How to provide services that satisfy customers?

This requires enterprises to step into the norm in market supervision, internal management and brand building.

Children's shoes enterprises devote themselves to the top value sources of management and brand, which makes the development of enterprises gain a qualitative leap.

OK, courageous action is the foundation of good children's shoes.

Traditional manufacturing industry has an unavoidable dependence on the market, and the market is also a guide to solve the problem of children's shoes enterprises.

What we are doing is to make the children's shoes occupy the initiative position and raise the market share of the dog's children's shoes.

Chen Binggao said that to occupy the market share means that a brutal position battle should be launched at the sales terminal. This is the embodiment and competition of the comprehensive strength of the children's shoes enterprises. We need to make full preparations and act decisively to win the decisive power of the consumers in the battle field, so as to get the final victory of the terminal market position battle.

Dog shoes are playing the role of winning the war without smoke.

I. talents

Talent is essential to the development of any industry.

Chen Binggao believed that diligence, pragmatism and steadfast in selecting talents are the first considerations for the manufacturing industry.

Because for the labor-intensive children's shoes industry, a large number of grass-roots and middle-level managers are needed.

They can closely coordinate and cooperate with a series of operations of enterprises to ensure that enterprises can operate smoothly.

Improving production efficiency is the main way to reduce the cost of products. Chen Binggao said that the introduction of advanced manufacturing equipment is not enough. The improvement of the basic quality of line workers is the key.

Baby dog shoes are currently being OEM for an internationally famous brand, and the main purpose of OEM is to improve the skills and quality of workers, so that they can constantly improve themselves in their work and integrate them into the development of good dog's children's shoes.

This is also part of the corporate culture of nurturing baby dogs.

Two, products and publicity

Products, as the final achievement of enterprises, directly represent the direct dialogue between enterprises and consumers, and are the direct carriers of brand value.

Chen Binggao said that dog shoes have always been strict with quality, and have unique ideas in style design. They advocate creativity and make children enjoy the fun of creation.

So the baby dog's performance is very excellent in this aspect of the product.

The shaping and publicity of the darling dog shoe brand has achieved satisfactory results.

According to Chen Binggao, the overall packaging of the brand can take the following four steps: first, grasp the market macroscopically and establish the basic brand positioning.

Two, publicity and expansion.

Among them, the propaganda methods include: large order society, TV media and print media advertising, and famous influential personages.

Three, we should thoroughly explore the terminal consumer market, divide the market into layers, and expand the brand influence from point to face, and expand the brand impact.

Four, do a good after-sales service, the brand influence in detail.

Three, channels

When products are manufactured, they need to be sold out and obtain the value of goods from consumers.

Chen Binggao said, this requires careful construction of sales channels.

Agents and franchisees play an important role in the channel. Upgrading the dealer level is an important part of the brand development process.

Compared with the past, dealers have only been making the difference of products, and after a series of training, they gradually turn to earn "service fees" and improve the terminal service level.

The change in the concept of dealer will affect the pformation of the brand market operation mode, and it also improves the level of the running of the good dog's child shoes market, and helps to improve the brand image and improve the sales performance of the terminal.

At the same time, enterprises should also do well customer service work, keep the pace of the company and dealers consistent, so that the information conveyed by the darling dog's shoes will not be discounted in the market, so that consumers can clearly identify and enhance brand awareness.

In this way, the terminal franchisee will think about how to improve the sales ability of the terminal quickly, which will play an important role in promoting sales volume.

Chen Binggao said that through a series of operations, the franchisee will eventually be turned into an operator, so that the terminal channel can run well.

In the story of the rise of children's shoes industry, dogs are creating their own legends with the attitude of "unity of knowledge and action". Let's wait and see.