The Expansion Strategy Of China'S Garment Industry From Scale To Value

　　內(nèi)外雙壓產(chǎn)量下滑 新產(chǎn)業(yè)格局現(xiàn)端倪

Last year, China's clothing industry was affected by the continuous downturn of the international market and the steady growth of the domestic market. The annual growth rate fluctuated greatly, with an average increase of a record low.

From the perspective of regional structure, the eastern region still occupies a huge share of production, but production in the Yangtze River Delta region has declined significantly, and the capacity growth in the central region has been stable.

The new industrial structure is being built again with the help of crisis.

On the whole, in 2009, the annual growth rate of garment industry in China fluctuated greatly, with an average increase of a record low.

According to statistics, in 2009 1~11, China's Enterprises above Designated Size completed 21 billion 153 million production, representing a slight increase of 2.1% over the same period in 2008.

Judging from the annual growth rate, the volatility of the curve is very large. In the month of 2009 1~2, the output of the industry dropped sharply, and in June, though there was a rush, it began to fluctuate again.

In the whole year of 2009, China's total garment production reached 40 billion pieces, down 13.04% from 2008, including 13 billion 800 million woven garments and 26 billion 200 million knitted garments, respectively, 10.97% and 14.10% lower than that in 2008.

Because of the declining demand in the international market, a small number of small and medium-sized enterprises with poor capital, technology, poor management ability and low risk resistance have been eliminated quickly; the low level of the first half of the domestic market has made the domestic sales enterprises more rational in production planning and marketing objectives.

According to the report analysis, the dual role of the two markets both inside and outside China is the main reason for the sharp decline in garment production in 2009.

But in the long run, a large number of small and medium-sized enterprises are eliminated, which is the foundation for China's garment industry to build a new industrial structure with large enterprises as the core of the industry.

Judging from the composition of sub regional plates, the Yangtze River Delta region has the most obvious decline in clothing output.

Although there was no fundamental change in the pattern of garment production in China in 2009, from the horizontal perspective, the top five provinces were still Guangdong, Zhejiang, Jiangsu, Shandong and Fujian provinces. However, there was a great disparity in the vertical development of each region. In the five provinces, the most obvious decline in production was Zhejiang, with a drop of 16.16% in output. The most optimistic production was Fujian Province, with an increase of 14.10% over the same period last year. The output of Guangdong, Jiangsu and Shandong provinces was basically the same as that of last year.

It can be seen that the production scale of the "Yangtze River Delta" and "Pearl River Delta" areas has been nearly stable, and coastal areas have begun to relocate their industries. The determination of new positioning will guide and promote the process of industrial gradient pfer.

In inland provinces, the production of Jiangxi, Hubei, Hebei, Liaoning, Henan and Anhui showed good growth momentum, and the output of Jiangxi province has exceeded the average output of the whole province.

The increase of output in the central and western regions was 26.45% and 31.58% respectively. The proportion of clothing output in the central region accounted for 11.46% of the total clothing output of the whole country, which was 1.5 percentage points higher than that in 2008.

It is foreseeable that in the next few years, new foreign trade processing bases and domestic brand processing bases will emerge in these provinces.

　　減員增效逆勢(shì)而漲 兩極分化日漸嚴(yán)重

In 2009, under the extremely unfavorable environment, the economic indicators of China's apparel industry were in good condition.

The profit level of the industry has been raised, and the profit rate of the industry has increased by 5.93% over the same period last year.

At the same time, the concentration of industrial resources to large enterprises is deepened.

Due to the increase of small and medium-sized enterprises' shutting down cases, the garment enterprises above Designated Size have accounted for more than 58% of the total garment output of the whole industry; the limited export orders have also been concentrated on the dominant enterprises; the concentration of the domestic market has been continuously improved, and the survival space of enterprises under the scale has been squeezed.

Although the total output of China's garment industry declined in 2009, the industry profits showed a trend of improvement.

The report shows that the average profit index of garment enterprises can be described as "ten thousand green is a little red", showing the arrogant posture of the opposite trend.

The average assets of enterprises and the average of enterprises

Moreover, the average number of enterprises also showed a significant downward trend, a decrease of 9.07% over the same period in 2008.

"Reducing staff and increasing efficiency" has become the biggest feature of the garment economy in 2009.

In 2009, the two indexes of main business revenue and profit growth rate of garment industry development capacity exceeded 2008.

Profit growth also shows that the industry development mode has changed, and has begun to change from scale expansion to benefit expansion.

At the same time, the degree of agglomeration of industrial resources to large enterprises has deepened.

According to the China clothing association's survey, in 2009, the polarization of the garment industry further intensified.

Small and medium enterprises, as well as the two or three hand export orders enterprises, shut down and shut down production more widely; and limited export orders further concentrated on the dominant enterprises.

The degree of brand concentration in the domestic market has also been further improved. The development of the two or three tier city market has provided a good opportunity for the development of the advantageous brands, but further reduced the living space of small brands and new brands.

The statistical data of Enterprises above Designated Size reflect the survival state of large enterprises and dominant enterprises, but they can not reflect the survival predicament of a large number of enterprises below scale.

　　出口低迷未能扭轉(zhuǎn) 內(nèi)需成為最大引擎

According to the statistics of China Customs, in 2009 1~11, China's clothing and accessories exports totaled 96 billion 486 million US dollars and 23 billion 489 million pieces, compared with -11.24% and -13.17% respectively.

Except for quota cancellation, exports to the United States remained stable. China's exports to Russia, South Korea, Kyrgyzstan and Kazakhstan fell sharply, with a drop of more than 30%.

In 2009, the domestic market began to rise steadily, and the recovery of consumption in the two or three tier cities played a significant role in promoting domestic demand.

The growth of domestic sales is accelerating, which is the most important support for the garment industry to stabilize in 2009.

Due to the joint effect, the entrepreneur confidence index rose in 2009.

According to China Customs statistics, the total export volume of clothing in China decreased by 3 billion 563 million in the month of 2009 1~11, down 13.17% compared with the same period last year.

From the monthly point of view, following the negative growth of 41.37% in February, the number of exports increased slightly by 0.94% in March, followed by the wave negative growth. In 4 and May, the lowest value of single month exports was achieved, and the decline in July was slightly narrowed in July. In August, it fell back to the trough again, and September rebounded to -5.88%, while in the case of August, the export volume and volume increased to -17.64% and -11.67% respectively.

The above data are pointing at one point - the export of China's garment industry in 2009 has dropped sharply.

From the point of view of provincial distribution, the export of traditional large provinces is not exempt from the trend of decline. Only Guangxi province is thriving.

The report shows that in 2009 1~11 months, the top five provinces of clothing exports showed a downward trend, the largest drop in Guangdong Province, the export volume and export volume decreased by 11.41% and 16.56% respectively, and the other four provinces were all lower than the national average level.

In the ten provinces and cities before exports, exports from Fujian and Hebei maintained an increase of 24.76% and 13.95% respectively over the same period last year.

What needs to be emphasized is that the export volume of Guangxi in 2009 has increased rapidly, far higher than the average export volume and the average unit price increase.

In the proportion of the total export volume of each country, apart from the stable export to the US brought about by the cancellation of quotas, the export to other countries has almost increased.

According to statistics, in 2009 1~11, China's exports to the European Union, the United States and Japan were relatively stable, up from -6.69%, 5.66% and -1.08% respectively, representing a slight increase in the total volume of clothing exports nationwide. Exports to Russia, Korea, Kyrgyzstan and Kazakhstan fell sharply, with a drop of more than 30%.

A sharp contrast to the continued downturn in exports is that in 2009, the growth of China's domestic consumer market continued to accelerate, becoming the most important support for the garment industry to stabilize in 2009.

According to the statistics of the National Bureau of statistics, in 2009 1~11, the total retail sales of social consumer goods totaled 112733 billion yuan, an increase of 15.3% over the same period last year, of which clothing consumption increased by 25.8%.

The growth rate of clothing consumption is obviously faster than that of the total retail sales of consumer goods, which is only next to the growth of consumption of construction and decoration materials and automobile products.

The clothing sales data of the major national retail enterprises of China business information center also pointed out: in 2009 1~11, the clothing consumption in China started from the beginning of the year, and the quiet twists and turns finally reached a higher increase at the end of the year.

In the wake of a series of positive data, the confidence index of entrepreneurs has been rising in 2009, but consumer confidence has been rising moderately since the second half of the year. Clothing PMI has risen to over 50% at the end of the year.

With the continuous recovery of confidence index, China's clothing market in 2010 has given rise to many expectations.

　　不確定因素仍存在 謹(jǐn)慎之中樂(lè)觀前行

Facing the complex situation in 2010, China's clothing industry is facing the trend of overall improvement.

In 2010, the domestic and international economic environment of China's garment industry will be significantly improved compared with 2009, and the industry as a whole will have a steady upward trend. But at the same time, it will still face a series of uncertainties.

The international market will recover slowly and export growth will remain weak.

At present, the unemployment rates of major developed economies such as the United States, Europe, Japan and other major economies are at a historical high level. The unemployment situation still takes a long time to be completely improved, which restricts the growth of personal consumption. Therefore, the recovery rate of international market demand will be slow as a whole.

Although 1~11 month 2009, China

At the same time, the rise of new international trade protectionism needs more and more enterprises to watch out.

Countries such as Europe and the United States have cancelled.

The rise of labor costs is also a fact that can not be ignored.

Although the environment at home and abroad can not be ignored by industry enterprises, the overall trend of Chinese clothing tends to be good.

In particular, the domestic demand market will be more active, which will play an important role in supporting the industry.

The report points out that in 2010, China's macro-economy will continue to pick up, and the domestic demand market will continue to grow steadily as domestic employment situation stabilizes and market confidence continues to grow.

At the same time, the state will adopt a series of measures to promote consumption and improve people's livelihood in terms of expanding domestic demand. On the one hand, it will directly encourage consumption through subsidies to the countryside and consumer credit; on the other hand, by increasing investment in agriculture, rural areas and farmers, social security and other aspects, the living standards of urban and rural residents will be further increased.

The report predicts that under the conditions of good market and policy boost, the domestic demand market of textiles and clothing in 2010 will continue to grow steadily since 2009, and the growth rate is expected to further improve, which will continue to play an important supporting role in the textile industry's recovery.

In this regard, the International Monetary Fund has also corroborated its latest global macroeconomic forecast.

With the success of the rescue policies in various countries, the world economy has shown signs of recovery at the end of 2009.

In 2010, as the risks of the financial system in developed countries further declined and market confidence gradually improved, the world economy would be better.

According to the latest forecast of the International Monetary Fund, the global economy will grow by 3.9% this year and 4.3% next year.

In particular, for many emerging and developing economies, driven by strong domestic demand, economic activity is expected to be more active, with economic growth of 6% and 6.3% in 2010 and 2011, respectively.

Among them, China's economic growth in 2010 and 2011 was 10% and 9.7% respectively; India's growth rate was 7.7% and 7.8% respectively.