The Apparel Industry Entered An Important Period In 2010.
China
clothing
Jiang Hengjie, executive vice president of the association, said in an interview with reporters.
clothing
The industry entered an important period in 2010, changing from quantity to quality and efficiency.
Jiang Hengjie said that the industry must carry out four breakthroughs in order to optimize the industrial structure.
First, we should establish the supply and marketing network, control the channel, realize the win-win cooperation and realize the cooperation.
clothing
A breakthrough in the international status of industry.
Two, we should increase investment in science and technology, increase the contribution rate of science and technology, and achieve breakthroughs in scientific and technological innovation.
The three is to carry out value innovation from products, culture, channels and services in order to achieve a breakthrough in brand innovation.
The four is to break the urban and rural two yuan market and the coastal and inland two yuan regional structure, realize integration or differentiation division of labor and linkage, and encourage enterprises to achieve a breakthrough in industrial structure.
Jiang Hengjie believes that in order to achieve breakthroughs in development, we must implement the strategy of developing science and technology.
At the same time, we should vigorously implement the brand innovation strategy and enhance the added value of the brand.
We should build a brand ecosystem with the core of globalization, and focus on cultural innovation.
Originality
Industry, taking value innovation as the core, comprehensively improving the contribution rate of brand, taking differentiated development as the core, realizing the pfer of brand strategy, and taking resource integration as the core to achieve brand innovation.
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