Netizens Question Beer Beer Tea Advertising Misleading Children Wahaha Response

"Drinking beer?"

Under the prohibition of drink driving and office environment, beechcha has been making a high-profile appearance.

Beer catechu Shuang is the "cool drink" newly listed by Wahaha company. Its advertisement appeared, and many parents worried.

A few days ago, there were discussions on beer and refreshing drinks in several large food and entertainment forums in China. Many netizens believed that advertisements had the suspicion of inducing children to drink.

Wahaha responded: "beer Tea Refreshing" is non-alcoholic. Netizens "think more".

For the netizens' questions, this afternoon, the reporter called the chairman and general manager of Wahaha Group Co., Ltd., Zong Qinghou.

Zong Qinghou said that these problems could be explained by Yang Xiuling, advertising Minister of Wahaha Group.

In Yang Xiuling's view, the discussion on the major forums is very unthinkable. "If you feel that your name is wrong, then first of all, you should be wicked and think too much!"

As for "beer tea cool" appearance and taste like beer, advertising has the suspicion of inducing children to drink. Yang Xiuling said, "it is not possible to exclude children's favorite drink, but this is a healthy drink". She explained that "beer Tea Refreshing" is a "beer flavored tea drink", "it is a fashionable and characteristic drink". "Although it tastes of beer, this drink is absolutely non-alcoholic and not drunk."

According to her, the target customers of "beer catechu" are "those who want to drink and can not drink for various reasons, such as drivers".

Yang Xiuling also told reporters that we need to understand the product innovation.

Background review: doubts from major forums

Question 1: advertising content is suspected of misleading children to drink.

"This kind of drink is like wine, not wine, and children do not know what it is. After we finish it, we still need to drink" wine ".

The query of "heart with shadow" has attracted many netizens' approval.

A netizen told me that his son was in the first grade of primary school, and he was attracted when he first broadcast the beer tea. "My son not only bought drinks in the supermarket with his classmates, but also asked for beer when he was on holiday during the May 1 holiday. After he refused, my son said" out ".

Question two: packaging and taste are similar to beer.

In addition to the advertisement itself, many netizens believe that beer catechu is similar to beer in terms of packaging and taste.

What will you think about first of the packing

Netizens "Emily" said that the bottle of Wahaha beer catechu was like beer bottles and champagne as a kid, but Wahaha tea was not a green tea or beer, and it was labeled "not beer, but Jasmine beer flavor" in the bottle.

Netizens "little fish" and "smiling dimples" think that beer taste is similar to beer, and spilled bubbles make people feel like beer, and taste is similar to some beer flavor.

Question three: "crooked" and "beer catechu Shuang" are not elegant names.

As a new beverage, the advertising effect of beer catechu has attracted a large number of consumers.

Several large food and entertainment forums in China have seen a discussion on beer catechu drinks.

"From the previous national understanding of the" crooked ", to the present Sichuan dialect version of" beer tea Shuang ", just listen to the name is enough to say no, as a young beverage products based enterprises, Wahaha in recent years, the product naming has no sense of social responsibility.