Precision Marketing -- The Art Of Speaking

The common problems of salesmen in actual combat work are not simply ideas, ideas, attitudes, beliefs, goals and so on. The team I am leading often participates in various forms of training, including external training and internal training. I believe that our team should be trained and trained. It should be invincible and invincible, but it is far from being simple in the actual sales process.

My company is a farming and animal husbandry industry. My colleagues and I went to the breeding area to "sweep up". In order to test the skills of Xiaowan, I let Xiao Wan fight in front of the gate and enter the door.

On the way back, I and Xiaowan said that we should pay close attention to the feelings of our customers. We should respect each other in particular. It's very important to talk about it. And I pointed out the failure of the visit and told him how to talk with similar customers.

Another colleague, Xiao Shen, is even more confused. He and a co-operative agent are often cheated by the red face of the product price. He often asks me what to do with this problem.

我問他：“你感覺這個代理商的忠誠度高不高”，小申說“說不定”，我和小申說“首先、這個老板是非常忠誠的代理商，有一句古話說的好：褒貶是買主，他反應我們的價格貴，說明他是一個很愿意和我們繼續合作的的伙伴，如果他不愿意和我們合作，他會什么也不說，直接就換產品了”，小申點點頭，我建議他下一次試試這么說“是的，但你知道一分價格一分貨呀，我們產品是名牌質量和價格還是相稱，但我也希望價格更低一點，這樣話我們的生意一定會更好做一點，但我做不了主，我可以向上匯報一下，我們公司專門有一個市場價格小組，我匯報后他們會根據市場和公司的定位做出決定的，我可以馬上匯報！”

In fact, we are not likely to accept the reduction of the price. In this way, when Xiao Shen contacted the customer again, he used this technique. After that, the agent's energy immediately disappeared, and he said, "ah!

There is a good saying: complex business is simple.

Words can catch more business opportunities, I often meet clients in the first tier market, and the other side is more interested in our products. But when we place the order, we can't make up our minds and make up our minds. At this time, I will tell him, "in fact, you are very business minded, and you have brand awareness, because our products are famous brand products. I believe that after our cooperation, you will be proud of your decision today, which will be your correct choice without regret."

　　話術用來誘導的，而不是用來推動的，有很多銷售員，常常在和客戶介紹產品的時候說：我們的公司怎么大，我們的產品怎么好，而且反復就是只強調產品；后來，我把這套話術給修改了一下“如果你選擇了我們的產品，我們會給你提供一案銷售方案，我們的產品加上方案一定會讓你的生意做的比現在更好、更大；原來有一個***地方的代理商，他在初期和你考慮的是一樣的，但他最終還是選擇了我們的產品，經過三個月銷售，他現在的生意已經達了***萬，月銷量達了**噸，利潤實現*****元/月；所以只要您和我們合作，你就會得到一個產品以外一個附加價較高的贏利模式；你可以先選擇我們的***產品，你先試銷一下，一定會出乎你的意料的.....”一般情況下老板是會給我們機會的，因為我們也給了他一個機會！

Therefore, I suggest that marketing should be done not only in the training of ideas and other aspects, but also on the organization of a set of habitual expressions of common problems in this industry. This refined language must be done in place, just as we want to build a high-speed aircraft, not only is the engine, the cockpit, the shape design and production very important, but more importantly, every single screw connected to each component must be twisted well.