Marketing Skills To Call Customers
When calling the retail customers, the electrical visitors should provide personalized services according to the customers' characteristics and specific circumstances. But generally speaking, a successful marketing process should grasp the following breakthroughs.
1. come straight to the point. When you dial a client's phone, try to find the person you are looking for first. For example, after the call is switched on, the electrical visitor can ask, "I am the seat of the tobacco companies call center. If the customer answers the phone himself, the electric visitor can go to the right path. The first 15 seconds of the call is the most important. The electric visitor should prompt the customer in the most effective way, arouse the interest of the customer and continue the conversation.
2. language wording. On the phone, try not to use specialized words, such as "pfer price", "no tax", "single box gross margin" and so on. Instead, we should use plain language or even familiar "rural language". Electric visitors should use some positive and confident words to show their confidence and enthusiasm for them, and increase their perceptual knowledge with warm words. But don't exaggerate lying.
3. product advantages. When communicating with customers, it is not necessary to explain to customers simply that cigarettes are excellent cigarettes and how beautifully packaged they are. Retail customers can not feel these characteristics on the phone, but the benefits of selling cigarettes to retail customers should be emphasized. For example, "a cigarette is relatively tight now, the market prospect is good, if you enter the goods, the profit will be quite considerable".
4. pay attention to the other side. The purpose of calling customers is to help customers order cigarettes, so we must pay close attention to customer response. If the client has any objection, he can not deny it arbitrarily or even use the wording of "not" and "do not pull down". The correct approach is to listen carefully, accept the objections raised by the clients, analyze them, and put forward their own solutions to eliminate the concerns of the retail customers.
Editor in chief: Du Jun
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