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Creative Marketing Planning For SNS Website

2009/1/15 17:10:00 41906

Although the Internet is not connected to all people, all people are related to people, and the future must be gradually absorbed and connected by the network.

And this connection will expand in an incremental way, so in the future, what website will be worth investing in, and it is worth creating new businesses. It must be based on relational websites. SNS website happens to be a representative of relational type.

Along with the success of the US Facebook (Facebook), Chinese SNS websites have sprung up like mushrooms, becoming one of the hottest topics and one of the highlights of Internet application in recent two years.

According to statistics, one of the three people working in Silicon Valley has used SNS to expand their social circle.

SNS

The website has also been sought after by venture capital and gained huge investment.

At home,

SNS

At the stage of vigorous development, the campus SNS website modeled on Facebook only has campus network, friendship multi network, 5Q network, billions of network, occupying network and open web.

It can be said that all men are separated from each other.

In order to compete for the resources of university students, the public websites are also making frequent moves, and various marketing methods emerge in endlessly.

Looking at the online and offline activities of the websites, the author thinks that besides the lack of good performance in the school, others need to be improved, and some friends have been contacted for a while, improvising 20 strategies for them.

　　1形成群文化：可以按照未來(lái)求職方向進(jìn)行專(zhuān)業(yè)細(xì)分，群分。讓有共同興趣愛(ài)好的人廣泛交流。比如很多人未來(lái)想去四大或者咨詢(xún)公司，他們肯定可以相互交流，以此方式加強(qiáng)粘性。

　　2實(shí)用功能：找剛畢業(yè)進(jìn)入職場(chǎng)兩三年的就業(yè)者為在校生講課，剛畢業(yè)的學(xué)生離在校的學(xué)生最近。他們也剛剛經(jīng)歷過(guò)困惑，而且，他們是過(guò)來(lái)人，知道求職的艱辛，知道什么技能對(duì)學(xué)生來(lái)說(shuō)最有效。通過(guò)交織這兩部分人群，能夠進(jìn)一步提升網(wǎng)站的人氣和功能。

　　這樣，大學(xué)生了解最新的社會(huì)求職動(dòng)向和趨勢(shì)，知道自己未來(lái)奮斗方向；就業(yè)者也通過(guò)分享，得到了自我價(jià)值的實(shí)現(xiàn)，這是一種雙贏。

3 sticky is social relations: as long as my friends often leave some information, that will be attractive to me.

Interaction and interweaving among groups will further enhance this kind of stickiness.

Therefore, we can develop the dormitory song competition, so that more people can take various competitions in the dormitory units, forming a number of circles culture.

Even the activities of naming dormitory names can be carried out.

Some hostels are called Wolong Pavilion, heroes and so on.

Then let's compare.

4 meet the diversified needs of young students: young students have many needs, eating, drinking, playing, doing business, making friends, learning and working part-time jobs.

Website should be good at catching some key points.

One of the key needs is to learn knowledge that is not learned in universities, and to help them in their future career.

So the campus SNS website can interact with many famous teachers in the society and student groups.

Provide a value-added service.

　　當(dāng)然也可以，將高校名師納入這個(gè)體系。既幫助老師提升知名度，建立起與學(xué)生之間的聯(lián)系，又為學(xué)生提供一項(xiàng)增值服務(wù)。這樣通過(guò)名師課堂，可以創(chuàng)造更多體驗(yàn)，培養(yǎng)學(xué)生更實(shí)用的能力。而且，學(xué)生的狀態(tài)會(huì)動(dòng)態(tài)性變化，比如開(kāi)學(xué)、考試期間、學(xué)生寒暑假，需求是不一樣的。

During the examination, we can carry out exchanges between examinations.

Share information and experience.

On the way home, we can combine the billion media, train TV and other mass media to create a dynamic advertising resource.

5 recruitment of campus journalists and image ambassadors: the campus network, occupying network and other campus SNS websites have already begun.

Because students are the source of content.

But what are their responsibilities?

I think there are two main points:

1) locking up campus news, new events and activities, releasing some campus lecture information, and strengthening mutual interaction, the key is to create interaction between schools. For example, people's Congress may want to know what lectures have been made in Peking University recently, so that these campus reporters and ambassadors can interact with each other and improve the information content of campus SNS website.

2) publicity: students have BBS's Id, they send relevant information, the credibility is higher.

In addition, more public welfare activities can be launched.

The 6 is to build offline network: there is no line on line, this kind of online stickiness is also very weak.

Website is related to people, online life is a way, but if there is no offline assistant, then the value will be limited.

Young leader Wu Jie has a good line of resources to dig deeper and cooperate extensively.

7 create a consulting platform: we should provide more information content, such as activities in some classes, and regularly publish school activities to campus SNS website.

8 a real name system like Witkey system: there are all kinds of problems in college students. Some people can solve their problems. So the importance of the platform is that some people ask questions, others point out methods.

The value of the platform can be further developed.

9 a certain function of the society: the mental health of college students will become a topic every year. Therefore, the campus SNS website can perform effective social responsibilities, such as creating a psychological clinic, and inviting psychological experts to enter.

The 10 circle culture is further strengthened: students can be subdivided into many groups. Therefore, more relevant topics and comments should be encouraged: film reviews, music reviews, book reviews, business circles, entrepreneurial circles and so on.

These comments can form the content of BtoB website to help them sell more products, and the website itself can get more Union Commission.

Editor: vivi