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Wu Chengen, The First Master Of Marketing Planning In China

2008/11/28 11:13:00 41871

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In my view, from a marketing point of view, Wu Chengen's journey to the west is not only a great masterpiece, but rather a successful novel salesman's Handbook. You can learn a lot about it.

It is particularly important to understand seven characters in depth: Buddha, Avalokiteshvara, Tang Seng, Sun Wukong, pig eight quit, sand monk, and white dragon horse.

Combined with the current marketing situation, through these seven characters, in-depth understanding of internal relations, to open up a successful marketing portal for you.

一：客戶端篇

1. Buddha is no doubt a lofty top customer. Tang's monk and mentor must be satisfied if he wants to get the classics.

So the Buddha said, "Tang and monk disciples, you only have 99 eighty-one difficulties, so that I can be satisfied with your performance so that you can get the classics."

We use the marketing point of view to explain, the implication is: "orders are very important, not so easy to take, you can take away, free lunch is not, let me rest assured that your performance and strength will be able to!"

As a matter of fact, Tang Seng had been the leader of the Tathagata chairman who used his authority.

But many big people and big clients are so stubborn and small: do they want to take orders?

Through my test!

Although I have already looked after you.

So, on the road of marketing, ups and downs are normal. Don't complain.

2: Avalokiteshvara, as secretary of the president of Tathagata for many years, has always insisted on his generous and benevolent style of life.

She watched the Tang Monk grow up, and knew that the Tang monk was a bitter child without father and mother. Life was not easy, so she wanted to help him.

So she took advantage of her authority and risked being expelled from the secretaries, which provided many information for Tang Seng (including business secrets and Buddha preferences), which made Tang Seng take a lot of detours, and gradually gained the trust of Buddha.

It can be seen that as a salesperson, it is very important to have good relations with the important figures around the customer and establish a reliable network of relationships.

二：營銷員篇

Reading the whole book, Tang Seng's mentor is a good team to congratulate them, because they finally succeeded.

But from the point of view of marketing, they are mediocre, and everyone has only a few advantages that are conducive to marketing.

From a team focus to an individual, I believe that if you want to be a successful salesperson, you should have the way, appearance and belief of Tang Seng, Sun Wukong's wisdom and courage, the eloquence of pig's eight quit, the strength and persistence of Sha Seng, and the performance of white dragon horse.

1.唐僧

As we all know, Tang Seng, the marketing manager of a multinational company, is the first brother of the world's first powerful power, Li Shimin. He has such a big backing. Everyone has to give him some kind of face. Regardless of his reluctance, the chapters in the customs clearance documents are basically clean and neat, and the efficiency of all government departments is always so high that there are a lot of trouble.

Tang Seng's wide range of ways is rare in salesmen, and is also the reason why he became a manager at an early age.

In addition, Tang Seng is a man who loves and looks like Pan Pan. He has the title of unshakable "international grass". His appearance is the best weapon for Tang Seng to achieve outstanding achievements.

A typical example: the king of the daughter country was fascinated by the appearance of Tang Seng, and smiled at Tang Seng's monk, regardless of the people's resentment. He ordered every household to buy one of the products sold by Tang Seng, Li Neng razor.

The slogan of that product is like this: Li Neng, everything is acceptable.

Nevertheless, Tang Seng always adheres to his belief and has outstanding achievements. He is not complacent. In order to understand the true meaning of marketing, he has always tried hard to get the "true classics", which is the most valuable.

In my view, from a marketing point of view, Wu Chengen's journey to the west is not only a great masterpiece, but rather a successful novel salesman's Handbook. You can learn a lot about it.

It is particularly important to understand seven characters in depth: Buddha, Avalokiteshvara, Tang Seng, Sun Wukong, pig eight quit, sand monk, and white dragon horse.

Combined with the current marketing situation, through these seven characters, in-depth understanding of internal relations, to open up a successful marketing portal for you.

一：客戶端篇

1. Buddha is no doubt a lofty top customer. Tang's monk and mentor must be satisfied if he wants to get the classics.

So the Buddha said, "Tang and monk disciples, you only have 99 eighty-one difficulties, so that I can be satisfied with your performance so that you can get the classics."

As a matter of fact, Tang Seng had been the leader of the Tathagata chairman who used his authority.

But many big people and big clients are so stubborn and small: do they want to take orders?

Through my test!

Although I have already looked after you.

So, on the road of marketing, ups and downs are normal. Don't complain.

2: Avalokiteshvara, as secretary of the president of Tathagata for many years, has always insisted on his generous and benevolent style of life.

She watched the Tang Seng grow up and learned that Tang Seng was a hardworking child without a father and mother. Life was not easy, so he wanted to help him.

It can be seen that as a salesperson, it is very important to have good relations with the important figures around the customer and establish a reliable network of relationships.

二：營銷員篇

Reading the whole book, Tang Seng's mentor is a good team to congratulate them, because they finally succeeded.

But from the point of view of marketing, they are mediocre, and everyone has only a few advantages that are conducive to marketing.

1.唐僧

Tang Seng's wide range of ways is rare in salesmen, and is also the reason why he became a manager at an early age.

The slogan of that product is like this: Li Neng, everything is acceptable.

In my view, from a marketing point of view, Wu Chengen's journey to the west is not only a great masterpiece, but rather a successful novel salesman's Handbook. You can learn a lot about it.

It is particularly important to understand seven characters in depth: Buddha, Avalokiteshvara, Tang Seng, Sun Wukong, pig eight quit, sand monk, and white dragon horse.

Combined with the current marketing situation, through these seven characters, in-depth understanding of internal relations, to open up a successful marketing portal for you.

一：客戶端篇

1. Buddha is no doubt a lofty top customer. Tang's monk and mentor must be satisfied if he wants to get the classics.

So the Buddha said, "Tang and monk disciples, you only have 99 eighty-one difficulties, so that I can be satisfied with your performance so that you can get the classics."

As a matter of fact, Tang Seng had been the leader of the Tathagata chairman who used his authority.

But many big people and big clients are so stubborn and small: do they want to take orders?

Through my test!

Although I have already looked after you.

So, on the road of marketing, ups and downs are normal. Don't complain.

2: Avalokiteshvara