Don'T Make Deep Marketing Into A Showcase.

Knowing that many beer enterprises successfully use the deep marketing mode, enterprises immediately introduce deep marketing to solve the existing problems.

Because the division of labor is not clear, the implementation of the deep marketing mode has been opposed by dealers at all levels. The dealers who are accustomed to the traditional mode can not accept the new mode, making the contradiction between manufacturers more prominent.

In order to promote deep marketing, enterprises have chosen to replace some distributors and increase personnel input, hoping to build a deep marketing mode based on themselves.

But the newly added marketing personnel have little experience, while the old marketing personnel are accustomed to the work of "looking for customers, pushing money, ordering orders, drinking and drinking". Formalism is serious, and the phenomenon of deceiving and deceiving the public is widespread, making deep marketing become a "flower shelf", and the market can not achieve the desired effect.

It requires customers to participate in the marketing management of enterprises, provide customers with unlimited care, and establish long-term cooperative partnership with customers. Through a large number of humanized communication work, the brand of their products will produce a smooth and silent effect, and maintain the brand loyalty of customers for a long time.

It emphasizes the color of humanistic concern to the whole process from product design to product sales, and even the stages of product life cycle.

Deep marketing is to re-examine the essence of marketing from the perspective of new horizons and industrial potential. Based on the overall competition concept, the strategy of regional first is targeted at market competition, and the whole process of management is adopted to achieve all-round breakthroughs in marketing.

We believe that no matter who 4P, 4C or 4R theory is not out of date, no one can replace anyone. The three classical theories are inheriting, developing and complemented each other, which is perfectly reflected in the deep marketing mode.

It also embodies the importance of demand research in the theory of 4C (customer), the more value delivered for customer innovation (cost), the convenience for customers to purchase (convenience), and the marketing concept of customer centered marketing, which emphasizes brand information dissemination (Communication). It also reflects the idea that 4R theory can listen to customers' hopes, desires and needs in a timely manner, and respond promptly and responsiveness to meet customers' needs (responses), not only emphasizes user wins, but also emphasizes long-term user ownership, establishing long-term and stable relationships with customers, and marketing activities, which must create value for customers and shareholders, and achieve the goal of win-win relationship (return). It embodies the importance of efficient use of products, prices, promotions, especially channel strategies in 4P theory.

In depth marketing, channel is not the core, but a tool to achieve brand communication with customers and provide convenience for customers. It is far from enough to pay attention to channels only.

The real core is customers. It is the soul of deep marketing to attach importance to the research and development of customer needs, to meet and guide customer needs, to pay close attention to the zero distance communication between brands and customers, to enhance the depth of brand information dissemination through channel platforms, and to cultivate and enhance customer brand loyalty.

Deep distribution can solve product sales problems from tactical level, while deep marketing is from the strategic level, not satisfied with the efficient sales of products at the moment, attaches importance to establishing a lasting and stable loyalty relationship with customers, and achieves sustained brand competitive advantage.

Deep marketing emphasizes concentrating advantageous resources, carrying out key breakthroughs and developing steadily, and forming absolute advantages in regional markets.

In depth marketing, we emphasize that competitors should be broken from weak to strong, so as to minimize the pressure and marketing costs that are not caused by strong reactions to competitors.

Deep marketing requires a steady growth and long-term development in the regional market.

Channel is a bridge between brand and customer communication, and a channel to realize brand consumption. There is no channel and brand is a castle in the air.

Channel members are also customers, which enhance the loyalty of channel members and enhance the channel control power, which is the basis for improving consumer loyalty.

The principle of deep marketing management is more meticulous, and the rate of access to customers is 100%. It emphasizes that not only within the specified time, the access rate of customers at all levels in the region reaches 100%, but also the access rate of competitors at all levels and other operators who do not operate similar products also reach 100%, so as to enhance communication, enhance understanding and seek opportunities for cooperation.

Deep marketing emphasizes that marketing is not only a way to sell products, but also a way to improve the quality of customers' lives.

Marketing staff should be a good customer consultant, not only an expert in this product, but also a good consultant for customers in other aspects, such as Venus beer training, marketing staff, catering management knowledge, etc., so that marketers can pass on management knowledge and experience to the restaurant owners in the process of selling beer, and receive high praise and enhance customer loyalty.

It is the biggest difference between deep marketing and deep distribution to attach importance to brand image building and enhance brand communication efficiency and enhance customer loyalty.

Enterprises must have sufficient financial resources, and work hard from the training of marketing personnel.

At the early stage of implementation, we must select the target market, concentrate on energy intensive cultivation, and make experimental plots and model areas. In this way, we can revise and adjust the depth marketing mode of enterprises, sum up experience, and push forward steadily in other markets, so as to reduce the cost risk.

Otherwise, the deep marketing mode of enterprises will come from the great resistance of dealers.

Therefore, before the introduction of deep marketing, the necessary work is to carry out strategic analysis of the market, make strategic layout, and then introduce a new model in the key model market. After successful experience and mature team, the model market will be rolled and duplicated, and finally, the overall marketing will be achieved.