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From "Horn Type" To "Intelligent Type"

2008/9/20 15:30:00 41855

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More and more PR companies are now being sneer at as "publishing machines" because they mostly use "trumpet" public relations but rarely use "wisdom" in public relations.

Little did I know that the era of public relations by blowing the trumpet was over.

The core competition between public relations companies in the future is no longer the contest of "media resources", but the contest of "smart resources".

The most important talents of public relations companies in the future are no longer "gunmen" but "masterminds".

The era of relying on its own government background, media resources, hiring one or two "gunmen", can "cross the sea" era has passed, will not come again.

The measurement of market publicity is no longer the result of media exposure, but is the result of enhancing sales performance or enhancing corporate image.

Marketing is no longer a "draft project", but "intelligent engineering".

All these changes have decided that "trumpet" public relations companies must pform into "intelligent" public relations companies.

So what is "intelligent" public relations?

Li Zheng, the founder of "intelligent" public relations, thinks that it is "smart" to touch the hearts of the public and impress the customers with wisdom. Let the public say hello and let the customers say hello.

Propaganda does not care much, but cares about essence.

Try to be concise and comprehensive, to hit the nail on the head, let the customer heart, let the customer action.

Once a young man only said one or two sentences, and let the irrelevant tycoon take out millions of dollars to pay for him.

Do you want to know who he is?

Please continue to look down.

In those days, a young man planned to build a new hotel in Dallas with a cost of $1 million to realize his development plan based on Texas, adding a hotel every year. But because of the shortage of funds, he had to abandon it halfway.

The young man decided to see dude, a big businessman in Dallas who sold him the land. He told duddis that it was a pity that the hotel project could not continue.

After listening to it, dud disagreed that it had nothing to do with him.

The young man said, "Mr. dud, I came to you to tell you that the hotel shutdown is not good for me, but your loss will be greater than mine."

"I don't understand what you mean."

Dodd said.

The young man explained to him the truth: "if I publicize, the hotel stoppage is because I want to change a place to build a restaurant, so the land price around the hotel will definitely drop. This result is also bad for you. Do you think so?"

After listening to the advantages and disadvantages, dud finally agreed with the demands of the young people.

In this way, dude paid the hotel to cover it up, then gave it to the young man, earning money and paying it back to dud in installments.

We have to admire the wisdom of this young man.

He attacked Dodd's death hole and made Dodd feel convinced. Otherwise, even if he had been begging for pain, even let his wife sleep with Dodd, he would not want Dodd to give him a penny.

This young man is the king of the United States, Mr. Hilton.

This is something that makes him proud of his life.

In the future, because of the establishment of the five star hotel, Hilton's "Hotel Kingdom" has taken a step forward, becoming the world's leading hotel group.

Hilton has become a world's richest man.

In fact, the founders of many multinational groups are mostly "intelligent" public relations experts.

Ma Yun, for instance, is not so much a chief executive as he is a chief huff.

His use of "smart" public relations has attracted much media attention to Alibaba.

Ma Yun's big words may be worth hundreds of soft articles.

This is the power of "intelligent" public relations.

When an enterprise complains that a public relations firm sends out two hundred or three hundred press releases, its market reaction is dull and can not promote any sales, does it ever wonder whether you have found the wrong PR company?

Instead of finding a "trumpet" public relations company to launch two hundred or three hundred news releases, you might as well find a "smart" PR expert to help you write a deep commentary.

Perhaps this article can cause great repercussions, greatly enhance the visibility of enterprises.

Two hundred or three hundred articles and one article are obviously not directly proportional to quantity.

What exactly is it?

That is because the former dedicate only "saliva", but the latter dedicate to wisdom.

It is better to talk about heart than to spend a lot of time.

At the same time, only if you find "intelligent" public relations experts, can your customers be moved to make your customers act.

He is well aware of public psychology, especially netizens' psychology.

He is familiar with human nature and is very familiar with public psychology.

He knows how to attack accurately, is good at finding out the public's dead hole, and lets the public willingly publicize your products and services.

Based on my many years of planning experience and the study of one hundred successful PR cases, I am deeply aware that teachers are like "intelligent" public relations experts. "Intelligent" public relations experts are more like a teacher. If teachers are engineers of human souls, then "intelligent" public relations experts are engineers of the public spirit, which guides public opinion and even the whole social thinking.

He led the company's image greatly improved.

He guided the selling of products.

He guided the birth of a great enterprise.