How Can Internet Fashion Elite Blend In Fashion Circles?

Fashion circles have always been very much like a triad, and a few people decide what will be popular.

There are many ways to blend into this triad and become a "talk person": for example, blog writing, every day, putting up your own new modeling photos, always keeping a cynical attitude towards the current trend of the season.

As long as there are enough people to love it, designers will take the initiative to send their latest designs. Brand Company will come to advertise and even send VIP invitations to the new fashion show.

Susanna Lau

Style Bubble, the most popular personal fashion blog in Britain, is a 23 year old blogger Susanna Lau, a fashionable girl from Hongkong and settling in London. Her elaborate self portrait is her magic weapon and is updated every day.

Website: stylebubble.typepad.com

Susanna Lau is a typical London fashionable girl.

In addition to the work of the media planners, she spends her spare time studying fashion and dressing up, and every day she painstakingly pats her new model on the blog.

At first, she was only eager to catch up with the fashion blog written by others. When she joined the fashion bloggers with the mentality of trying to see it, how could she expect to be recognized by her enthusiastic readers when shopping in Topshop?

Susanna blog recommended single product

In the Best Of Brit BlogAward recently selected by Metro in London, Susanna's personal blog Style Bubble ranked the top of the fashion blog.

The 23 year old London Girl's personal fashion show has an average of 10 thousand hits per day, and people love to see what new clothes she has bought and what new models she has bought.

It is no wonder that many designers have offered to take the initiative to come up with their latest design, hoping to show their faces in her blog. Even Chane has generously invited her to Paris to take part in their latest publicity campaign.

In London and Paris fashion week, Style Bubble has been listed as an invited media. Susanna has seen all shows as fashion reporters.

Susanna is starting to appear in many fashionable social occasions.

If the three largest in this season

Tickets are more popular than ever, probably because of a group of young fashions such as Susanna.

The rise of the author has brought designers and Brand Company to a tame Xinjiang area.

"Fashion circles have always been very much like a triad, and a few people decide what will be popular." you must wear blue boots this autumn! "

"Bloggers represent different voices. They show people how they actually wear, often contrary to the instructions of the fashion industry," said Chris Cholette, a blog commentator and blogger of fashion blog fashionIQ.com.

Manolo "s series blog"

According to the statistics of FashionIQ, there are about 800 independent fashion blogs around the world. They are not associated with any magazine or Brand Company. Most of these bloggers are consumers with fashionable professional knowledge and experience, or they can be called "prosumers". They have a wide range of eyes and sharp eyes. They love to express their views on the star wear, the street trend and the seasonal purchase.

These "civilian fashion masters" do not harbor any commercial intention and stand closer to ordinary consumers, so it is easy for them to resonate with a large number of followers.

"Blogs are faster than traditional media, and in less than an hour after a show is released, fashion bloggers have released the latest comments, pictures and videos."

Cholette says that if it's a beautiful fashion magazine, it will take at least a month.

The advantages of fashion blogs attract more than a large number of fans.

On the Internet, click rate determines advertising revenue.

Manolo "s Shoe Blog" is said to be the most profitable independent fashion blog at present, and the proceeds mainly come from the promotion advertisements of online stores.

The blog's anonymous author has revealed in his English magazine Vogue that his blog can earn 700 thousand dollars a year.

On the homepage of the blog, you will find links to the same Manolo s naming bride blogs, big code female blogs, male blogs, children's blogs, gourmet blogs, etc., enough to form a blog empire. In addition, he writes weekly columns for the Washington Post's tabloid EXPRESS.

Jessica Morgan and Heather Cocks use blogs to satire celebrities.

Go Fug Yourself is the most fashionable "fashion police" blog for celebrities, who specializes in ridiculing the unseemly wear of celebrities. The founders are two women of the year 30 Jessica Morgan and Heather Cocks.

Due to the rich advertising revenue of blogs, two people have quit their original job and concentrate on running the website.

"We were just joking, and we never did any marketing or business plans. Everything is beyond our expectation."

Morgan says.

Not long ago, they got a publishing contract with 6 digit rewards. New York magazine also offered to hire them to cover the New York fashion week.

"Unlike professional fashion journalists, fashion bloggers are never bound by the principle of objectivity.

They are most fascinated by their outspoken remarks.

Derek Gordon, vice president of Blog search engine Technorati, points out.

Last summer, New York's fashion bimonthly VMagazine launched a blog.

"Our readers live on the Internet. If they are not used to turning magazines, they can still read" V Magazine "through their blogs.

The magazine's blog editor, Christopher Bartley, said.

Blogs also brought a broader atmosphere for V Magazine. Supermodel Agyness Deyn, musician DavidByrne, artist Ryan McGinley are invited to become special bloggers.

"You can only write 12 designers per season, and you have to take advertisers into account."

Diane Pernet, who wrote blog for Vogue.com and Elle.com, has published restrictions on fashion magazine blogs.

Now she has set up A Shaded View onFashion, a personal blog that can speak out freely. "Many correspondents told me that they got a lot of information on my blog."

She said with pride.

Some fashion designers have also set up personal blogs, such as Donna Karan, EleyKishimoto, Takahashi, Sue Stemp, Katharine Hamnett, etc.

Environmental fashion designer Katharine Hamnett admitted: "lowering the mystery is actually a good thing.

It is very important for the public to know their own views. Feedback from bloggers can make our writing not deviate from the orbit. "

For ordinary fashion bloggers, one of the great benefits of blogging is to add aura to your head.

"Who doesn't want to be the next KarlLagerfeld?

They may feel that their official duties are stupid, but when they write blogs, they can immerse themselves in the dream of becoming a fashion star.

Chris Cholette, a blog critic, said, "when a fashion blogger first sat on the front row of the Chanel show, they were afraid it would be difficult to remain objective.

If they write acrimony, don't want to be invited next time! "