Humen Garment Enterprises Have Gained A Lot From Beijing.

From March 26th to 31, Humen brand enterprises YISHION, GI, Xiao Hu Han Ni Ming and Ming Sheng button four enterprises participated in the clothing exhibition and fabric exhibition held in Beijing respectively.

On the morning of March 26th, Zhang Dejiang, member of the Political Bureau of the CPC Central Committee and vice premier of the State Council, went to the new China International Exhibition Center to visit the seventeenth China International Clothing and accessories fair.

In March 26th, the 2009 China International costumes Fair opened a mysterious veil in Humen. On the opening day, Ren Hongjie, deputy secretary of the Humen Town Committee, mayor of Humen, Pan Jijun, deputy mayor of the town of Beijing, Tan Zhiqiang, director of the economic and Trade Office of Beijing Town, and so on, traveled to Beijing, capital city, to visit the Humen enterprises.

Ren Hongjie and his party visited YISHION, G.I and "Xiao Hu Ni" three famous brand booths in Humen. They asked about the brands' participation in the exhibition. They expressed appreciation to Humen enterprises for their independent entry into the national exhibition, and encouraged them to actively try, improve their brand image, actively seek ways to deal with the crisis, and work together with the town government to build a coastal international shopping mall suitable for Humen.

In the "YISHION" booth, Ren hung Jie pointed out: "YISHION", as a leading clothing enterprise in Humen, has been able to swim upstream in this crisis, not only without being affected by the crisis, but also further expanding the market, which is inseparable from the "YISHION" enterprise's long practice in internal training and the vigorous establishment of brand image, hoping that YISHION will continue to play a leading role in the future.

Jie pointed out that "G.I" is a typical representative of Humen's success from export to domestic sales. Under the current situation, garment enterprises are going to have a smooth pformation in the case of export orders. In the future, the market share should be further expanded to push the further development of enterprises. In the "little tiger mani" booth, the general manager of "Xiao tiger Ni" brand introduced the brand situation, and learned that "Xiao Hu Ni Ni" has developed to more than 30 stores in a short period of half a year. With the help of this CHIC, four major distribution centers will be set up in Humen, Hangzhou, Beijing and Xi'an, and the marketing network will be rolled out across the country to strive to increase the number of stores to 100 by the end of the year. After hearing the report, Ren Hong

Deputy mayor Pan Jijun, director of the town economic and Trade Office, Tan Zhiqiang, said in an interview that enterprises' participation in the CHIC exhibition should be the best opportunity for enterprises to establish their external image.

When asked whether the CHIC will be a harvest or new inspiration for Humen's future exhibitions, Tan Zhiqiang said that the Humen town government attaches great importance to the annual CHIC exhibition. It is a promotion for Humen's clothing enterprises and a good platform for the establishment of the brand. Therefore, the Humen town government organizes the representatives of the Humen clothing field to come to participate in the exhibition every year. For Humen's clothing exhibition, it is a contrast with the international exhibition, and it will learn from some advanced experience to provide a better learning opportunity for Humen's future exhibitions to be more professional and internationalized.

In this CHIC, three garment enterprises in Humen and an excipient enterprise have attracted the attention of the industry. But when it comes to the harvest, the four enterprises are not the same.

YISHION: focusing on displaying the brand image: YISHION's new appearance shows unique perspective, fashionable dress and elegant color matching, giving people a refreshing feeling.

In this year's CHIC, "YISHION" focuses on displaying the image. Combined with this year's design style, the business dress series is focused on. The concept of the whole booth brings merchants a sense of pub.

GI: enhance confidence and push the brand to a new level: at the GI booth, Zheng Peijian, general manager of GI brand, said: with the great success of GI's investment in the Great Hall of the people in December 2008, the national marketing network of GI brand has been initially established. In the design style of this year's booth, GI combines coffee bars, bars and other elements. The company works with many cafes such as Italy and Taiwan to enable the masses to enter the GI booth to enjoy quality coffee. In terms of product characteristics, the company develops many conceptual products to show the audience in front of the audience with a new effect. The purpose of this exhibition is to promote the GI brand to a new level with the help of the great influence of CHIC.

At the same time, we should focus on increasing investment promotion in Beijing. At present, the "G.I" branch is set up in Beijing. The location of the branch office is excellent, and the enterprises stationed at home and abroad are also near the area.

Xiao Hu Han Ni: with the help of CHIC, the four distribution centers: as for a new brand, its marketing network construction is particularly important. For example, Guo Zhigang, general manager of Xiao Hu Ni Ni, did not conceal his ambition to participate in this exhibition. "We are going to choose strong partners in this exhibition, and then build four distribution centers in Humen, Hangzhou, Beijing and Xi'an, so as to preliminarily improve the layout of Xiao Hu Ni Ni's marketing network."

Guo Zhigang did not conceal his complacency about the results of the exhibition: "before the exhibition, there are quite a few powerful businesses to rush to sign with us to get the distribution rights. As for the outcome of this exhibition, we estimate that the time plan from 30 stores to 100 will be greatly advanced."

You Guicheng, managing director of Ming Sheng button, said: "not only will we participate in the national exhibitions and special exhibitions, but also depend on the company's keen grasp of the market. This exhibition aims to interpret the increasing brand image of the Ming Dynasty through the unique booth shape, so as to attract more attention from domestic and foreign businessmen. It is understood that when the company is keenly aware that the market is getting warmer, Ming Sheng has begun to develop new production lines, adding new belts and ornaments on the basis of the three main hits (hardware buttons, resin buttons and new alloy buttons). On the other hand, he is committed to enhancing the popularity of the brand by participating in top exhibitions, and further expanding the market share. Ming Sheng button: promote new products and enhance popularity: as the only subsidiary in Humen

"Under the present circumstances, participation in exhibitions held in the capital can not be expected to harvest as many franchisees as possible. It is only hoped that more industry customers will be aware of Ming Sheng and understand Ming Sheng, and hope that this exhibition can help enhance brand influence and attract more potential customers."

Editor in chief: Xu Qiyun