2009 Beijing "Fashion Capital" Construction Series Started.
The T is colorful, fashionable and fashionable. Recently, the Beijing fashion and textile industry association and the Chinese native animal snow lotus Limited by Share Ltd held the "2009 fashion Beijing snow lotus night" campaign at the Kerry Mitte Hotel, opening the curtain for the 2009 Beijing fashion capital construction series. Through dance, music, model clothing display and other forms of art, it shows the organic integration of fashionable Beijing and ancient Beijing. It has released the latest fashion trends and design elements of cashmere products industry, reflecting the vitality of Beijing towards the goal of building "fashion capital".
Since the launch of the Beijing fashion industry development plan and the construction of the "fashion capital" program, the annual fashion Beijing has become an important part of Beijing's fashion capital. In the past 5 years, the construction of "fashion capital" in Beijing has been carried out in many aspects, such as design, brand, supporting and industrial development environment. Especially in shaping the independent brand of clothing industry, the government, industry associations and enterprises have put them in the most important position, and strive to cultivate the competitive independent brand of the city.
According to Chang Qing, deputy director of the Municipal Industrial Promotion Bureau, the key to the construction of the "fashion capital" of the city is to regard clothing brand construction as the focus of industrial development. To this end, the city has adopted a series of measures to promote industrial development: issued measures to strengthen Beijing's industrial brand building, rewarded industrial enterprises that won Chinese famous brands or well-known trademarks in China, supported financial support for key projects of brand enterprises, organized annual "ten clothing brand" selection activities and "ten hot brands" selection activities, enhanced the popularity of excellent brands, provided intellectual support to enterprises, and organized training of managers and designers of garment enterprises.
As a famous brand of Beijing clothing industry, Saussurea has made great progress in recent years under the promotion of Beijing's fashion capital. Through reorganization, the company has completed a fundamental pformation from traditional processing enterprises to international brand operators. In 2008, the sales volume of Saussurea involucrata in Beijing alone amounted to 150 million yuan, and exports amounted to 600 thousand yuan, with sales exceeding 300 million yuan.
Liu Menghua, secretary general, introduced the construction of "fashion capital" in Beijing this year to help enterprises enhance brand promotion and promotion. The following activities will be organized: the Beijing brand enterprises' "going out" activities are being prepared, organizing Beijing's own brand enterprises to go to Harbin to open up and expand the Northeast market, and explore the channels to extend to the Russian market; to organize key enterprises to participate in the "2009 international clothing and accessories exhibition" held in Macao, to conduct business negotiations and expand the Asian market; organize the enterprises to mark the 2009 China International Clothing and accessories fair with the theme of Beijing fashion capital exhibition; to run the 2009 "Beijing ten fashion brands" selection activities; and to organize the "2009 Spring International Fashion Brand Promotion Week" at the Dahongmen International Convention and Exhibition Center. Beijing garment and Textile Industry Association
Editor in chief: Xu Qiyun
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