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China'S Garment Industry Is Evergreen And Keeps The "World First".

2009/4/1 0:00:00 30

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How will China's clothing upgrade and pform under the global economic downturn?

During the just concluded China International Clothing and Accessories Fair (CHIC2009), a high-end dialogue entitled "coping with China's clothing industry under the global financial crisis" was launched between Du Yuzhou, chairman of China Textile Industry Association and chairman Zheng Yonggang of Shanshan Group.

Du Yuzhou: China is still the three "first".

Zheng Yonggang: Shan Shan realizes "three bumper harvest"

2008 is a year of severe difficulties for China's apparel industry. The deterioration of the world financial environment has resulted in a decline in external demand and a significant reduction in exports, but the cost of clothing is on the rise.

Under the double pressure, China's garment industry has encountered unprecedented crises.

Du Yuzhou analyzed that in the first two months of this year, textile exports dropped by 20%, clothing decreased by 11%, and total textile and clothing decreased by 14%.

Of course, the reason for the decline is also related to the large number of foreign promotions before Christmas last year, which has had a great impact on trade in January and February this year.

From the analysis of the global economic situation, although all countries are now saving the market, the international economic downturn has not yet bottomed out.

盡管如此，杜鈺洲對中國服裝業充滿信心：“中國紡織服裝業有三個最大，

First, the total consumption of textile and apparel in China ranks first in the world, and fiber consumption per person per year is 15 kg, which is higher than the world average.

Two is the largest industry, textile fiber processing accounts for more than 40% of the world's total, is the world's textile and garment processing plant;

Three, exports are the largest, and China's textile and garment exports account for 30% of the world's textile and clothing trade.

Textile and garment industry is a traditional pillar industry and an internationally competitive industry. Not only has the processing level been recognized worldwide, but also has a number of independent brands, and some brands have even opened stores abroad.

This shows that Chinese clothing enterprises can not only produce material products, but also produce different cultures representing different lifestyles.

Zheng Yonggang affirmed that the financial crisis did not have a negative effect on the clothing of Shan Shan.

"Our clothing has maintained a substantial growth.

Business income, profits and international market share increased by 26%, 15% and 20% compared with the same period last year, and achieved a rare three harvest in terms of management, efficiency and market share.

To sum up the reasons, Zheng Yonggang believes that the rise of the trend is due to the industrial upgrading and adjustment that started from a few years ago.

Through industrial upgrading, we should eliminate backward production capacity and production mode, introduce technology, equipment and partners, and adjust product mix, production structure, reduce costs, strengthen brand strategy, and establish excellent multi brand management system, so as to improve efficiency.

Zheng Yonggang disclosed that this year, Shanshan will make more use of different financial means to protect the capital chain of enterprises, and will also use more legal weapons to safeguard the good environment for the development of enterprises and even the industry.

Du Yuzhou: correct view of mass consumption

Zheng Yonggang: "Sinicization" of international brands

Does industrial upgrading mean that Chinese clothing should be raised?

Du Yuzhou thinks this is a misunderstanding. "Whether or not the clothing price should be decided by the market is not going to rise."

Low price does not mean poor quality, but by reducing costs.

Consumers can not be understood as low-grade goods. Consumers who do not have money will buy it. In fact, it is not the case. Consumers in the US and Japan are spending a lot of cheap Chinese clothing.

Du Yuzhou gave an example. Under the background of the financial crisis, a garment industry cluster in Henan is very popular. Local businesses are small businesses. Each enterprise has more than 20 workers in general, and the clothing is cheap, but sales are good.

This shows that consumers need different levels of clothing, we can not blindly improve product quality.

"The clothing industry is a competitive industry, and it should promote industrial upgrading in competition."

Du Yuzhou said.

Zheng Yonggang added that from an industrial point of view, enterprises should be superior to the fittest; from the national perspective, to protect the clothing industry, these two are not contradictory; through industrial upgrading, the industry as a whole is competitive; through the protection of the state, small enterprises can survive and solve a large number of employment.

Zheng Yonggang believes that the quality of Chinese clothing brands has reached international standards, but the price is still below the value.

This is not a single enterprise problem, it is related to the development of the whole country, and the country is the biggest brand.

China's clothing brand needs a growth process and needs a variety of elements to work together. We should be confident.

The financial crisis will bring some consumers of international brands back to China, and consumers will re-examine the brand of Chinese clothing.

In fact, after so many years of development, Chinese enterprises are not only processed in the past, but are involved in the whole process of designing and running brands.

Many international brands sold in China are operated by Chinese enterprises, and the world brands must be localized. Consumers do not understand this truth.

　　杜鈺洲指出，品牌的價值包括品質、創新、快速反應和社會責任。應該清楚地看到，中國品牌加工沒問題，但創造力差一點，品牌銷售更差一點，離真正走出去還有距離。我們還需要學習國外大牌的經驗。另外，杜鈺洲還介紹，經濟危機下，中國服裝企業想出了很多應對的辦法，協會正在向行業推廣好的做法。

At present, many of the well developed enterprises have both domestic sales and export sales. Such enterprises have stronger creativity and faster pformation. Once the export orders are reduced, they can be driven by domestic brands.

The development of domestic brands has also led to many small processing enterprises, stimulating employment and increasing taxes, so that the state can more support small and medium enterprises and achieve a virtuous circle.

Editor in chief: Xu Qiyun