Sneak Stealth In Shoe Industry Of Chinese Women'S Shoes

Known as the "city of women's shoes in China", there are more than 1700 women's shoe manufacturers in Wuhou District, Chengdu, accounting for 80% of the footwear industry in Sichuan, where the production of women's shoes ranks third in the country.

However, the financial crisis is bringing them unbearable pain.

      “冷”風(fēng)暗襲

As of mid December of last year, affected by the international financial turmoil, 63 Enterprises above Designated Size had completely shut down production in Chengdu. In the list provided by the Chengdu Municipal Economic Commission, the reporter noted that there were several shoe companies, such as Chengdu Li Jian shoes company, Chengdu Xin Sen shoe company, Chengdu new century shoe company, etc.

Capital chain tension is a common problem faced by these shoe companies, and the fact behind it is financing difficulties.

"Financing is a big problem.

Although the government has done a lot of work, it has not achieved much success. Chengdu, according to Wu Deguo, general manager of Prynne footwear, told reporters that some shoe companies bought land factories, but failed to get a land certificate, so they could not mortgage loans to banks.

According to his understanding, Chengdu shoe enterprises were even included in high-risk industries by some financial institutions.

In the first quarter of this year, the order of beautiful spots dropped by 60% compared with the same period last year. Compared with the production of tens of thousands of pairs in the same period of the previous year, the company, which is currently mainly exported to women's shoes, will undoubtedly face a test of life and death.

Peng Jun, director of Wuhou District footwear industry operation center, observed that foreign trade orders for footwear enterprises in the first quarter of this year dropped by 60%-70% compared with the same period last year. "Orders in the first half of this year are seriously inadequate," said Peng Jun, chairman of the Wuhou District footwear industry operation center.

For those shoe companies that are upgrading and upgrading their brands, this year it is a bit tough.

Unlike Guangdong, Peng Jun believes that Chengdu's shoe companies are mainly manual lines, and he noted that many Chengdu enterprises have contracted strategically.

      迷霧中潛行

"Grey customs clearance" touches Russia's "prohibition order", bringing lessons to Chengdu shoe companies.

In the second half of last year, due to the gray customs clearance, the Russian market was seized, and most shoe companies were seized. Peng Jun told reporters that one of the shoe companies in Chengdu had been detained for more than 600 yuan and has not yet been resolved. "Even if the goods can be delivered, the losses have been difficult to recover due to seasonal changes.

According to preliminary estimates, the Chengdu market has caused at least 100 million dollars of goods lost by the Asian market.

At the same time, because the shoe enterprises around the women's shoes are mainly exported to Russia, the export volume is shrinking rapidly in the second half of 2008 because of the incident.

According to Lei Jing, deputy director of the Chengdu economic and Trade Commission, Chen Shineng, chairman of the China Light Industry Federation, has also reported to the premier of the State Council Wen Jiabao. "Recently, President Chen Shineng is also very concerned about the development of shoe enterprises in Chengdu. He has asked the Commission to submit a special report to him."

For shoemaking enterprises, it is indeed the most difficult and complex stage at present, and enterprises are struggling to survive. "

Export market "intestinal obstruction", a number of shoe companies have turned their attention to the domestic market.

For example, Chengdu beauty point shoes company, Zhou Lecheng, deputy general manager of the company, told reporters that according to the plan, this year the company will make 40 million yuan to expand the domestic market. "In fact, we have tried to expand the domestic market in the past few years, but because of poor results, we have to give up. Now the global financial crisis is forcing the company to take the long march."

Zhou Lecheng is a bit helpless, he said, the domestic market is to be done sooner or later, but at the moment, with limited funds to open up the market, it is like "re start business". "The establishment of domestic marketing channels and the promotion of the market require a lot of input, especially in those enterprises that have just entered the domestic market, and the pition is not easy."

Chengdu shoe enterprises have always been "laying the cards on the cards instead of creating the cards, and selling them abroad instead of domestic sales". Now they have chosen to "return" to speed up the process of export to domestic sales. Liu Ying of the card industry has also made a personal opinion. "Brand building takes time and a lot of capital investment, and all the domestic sales can be hidden."

In this regard, Peng sighed and said, "it is difficult to know how difficult it is!"

Wu Deguo, general manager of the shoe industry, believes that shoe companies are now in a dilemma. "On the one hand, we need to make brands, and on the one hand, we need capital. Where is the way?"

At the February 13th development seminar, the deputy director of the Chengdu economic and Trade Commission, Lei Ming, admitted that "some of our previous policies have been biased towards big enterprises, large groups and high-tech enterprises. According to the changing situation, we have now made adjustments, and we have included the shoemaking industry in Chengdu's industrial clusters, which has been included in the scope of technical pformation support.

He said that in March of this year, the Municipal Economic Commission will take the lead in dredging the channel and organize the Chengdu shoe enterprises to "demonstrate their justifiability" in Russia.

According to instructions from the municipal Party committee, "Peng Huai", Peng Jun told reporters that after the Spring Festival, the Wuhou District footwear industry operation center will also organize the footwear industry foreign trade export service alliance company, and the total investment of about 1 billion yuan in the women's shoes demonstration area. The Wu Houguo shoes are also planned to be completed and put into operation by the end of this year.

Editor in chief: Xu Qiyun