Shishi Take Advantage Of The Crisis To Recover Thousands Of Terminal Outlets
When you are in danger, you withdraw me, and some powerful brand clothing enterprises take advantage of the situation to regain "rivers and mountains".
"You withdraw me" is the tactics of the two armies against the base, but in today's stone lions, this tactic has been effectively applied in some brand service enterprises. They take advantage of some other brand stores or their own brand agents "unable to go on" the opportunity to regain "rivers and mountains" and expand their business terminals. According to preliminary statistics of relevant departments of the city, since last half of last year, Shishi several brand enterprises have added more than 1000 terminal monopoly outlets.
Shishi brand service enterprises expand the terminal network, which is "new design" and "recovery". On the one hand, in some provinces and cities, new "terminal pieces" are laid down, and on the one hand, the "bad" stores are withdrawn from the camp. "We can't lose a large market because of a bad agent in one area." The general manager of Tien Kai Ming, said. Last year, the company resolutely adopted the strategy of "withdrawing from the battalion", making use of the advantages of the enterprise marketing team which has matured gradually, and further introducing excellent marketing personnel to form "direct company", not only adding 200 terminal sales outlets, but also bringing more than 400 terminal stores to the company's direct battalion.
Coincidentally, a well-known brand clothing company in Bao Gai Technology Park adopted the strategy of "agents" and "Direct stores" last year, adding more than 500 terminal outlets, of which 200 were "direct outlets". This year, the company's direct business and company executives will double, and the single direct company will reach more than 400.
In the past, the profit margins of clothing sales were relatively large, and the market sales were relatively good. Therefore, the adoption of foreign general agent system can still work. But since last year, the market competition has increased, and the production cost of enterprises has been increasing. At this time, some agents are not going to do it, or insist on a certain profit margin. In order to reverse this passive situation, Shishi also has several companies, which have more or less withdrawn agent sales agents from individual regions, and resumed more than 200 terminal stores.
Survival of the fittest and weak retreat. Last year, the competitiveness of some clothing brands was weakened, and terminal stores were hard to maintain. Many stores had to sell at a low price. Some of the key brands of Shishi saw business opportunities. They took advantage of the situation to regain "rivers and mountains" and bought some stores as their own outlets.
One of them is the brand clothing company of business casual wear. In recent years, it has been doing well in the "middle and high end" line. Because it is a "rising star", the distribution of sales terminals is not very wide. Last year, the opportunity came. The brand seized some provinces and cities when there was a store to sell its machines, and at the very least cost it to get its income. According to the initial figures of the people concerned, at the end of last year, there were no more than 400 foreign stores sold by Shishi brand clothing enterprises.
"Market consumption is slowing down, and sales terminals have become the key link to decide the fate of enterprises. Shishi, a number of powerful brand enterprises, first brand new, and the expansion and control of sales terminals, showing the courage and initiative to seize the opportunity, and it is very beneficial to effectively strengthen terminal sales links and widen the market. A few days ago, Jiang Hengjie, vice chairman of the Standing Committee of China Garment Industry Association, said so.
Editor: vivi
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