Chengdu Wuhou Shoes Crisis Brings Unbearable Pain

Zhao Guoliang, a more than 70 year old professor at Southwestern University of Finance and Economics, is now known as "confidence 2009".

Known as "China"

　　“冷”風(fēng)暗襲

As of mid December last year, it was internationally accepted.

Capital chain tension is a common problem faced by these shoe companies, and the fact behind it is financing difficulties.

"Financing is a big problem.

In the first quarter of this year, the order of beautiful spots dropped by 60% compared with the same period last year. Compared with the production of tens of thousands of pairs in the same period of the previous year, the company, which is currently mainly exported to women's shoes, will undoubtedly face a test of life and death.

wuhou district

　　迷霧中潛行

"Grey customs clearance" touches Russia's "prohibition order", bringing lessons to Chengdu shoe companies.

In the second half of last year, due to the gray customs clearance, the Russian market was seized, and most shoe companies were seized. Peng Jun told reporters that one of the shoe companies in Chengdu had been detained for more than 600 yuan and has not yet been resolved. "Even if the goods can be delivered, the losses due to seasonal changes are hard to recover.

According to preliminary estimates, the Chengdu market has caused at least 100 million dollars of goods lost by the Asian market.

According to Lei Jing, deputy director of the Chengdu economic and Trade Commission, Chen Shineng, chairman of the China Light Industry Federation, has also reported to the premier of the State Council Wen Jiabao. "Recently, President Chen Shineng is also very concerned about the development of shoe enterprises in Chengdu. He has asked the Commission to submit a special report to him."

Export market "intestinal obstruction", a number of shoe companies have turned their attention to the domestic market.

For example, Chengdu beauty point shoes company, Zhou Lecheng, deputy general manager of the company, told reporters that according to the plan, this year the company will make 40 million yuan to expand the domestic market. "In fact, we have tried to expand the domestic market in the past few years, but because of poor results, we have to give up. Now the global financial crisis is forcing the company to take the long march."

Zhou Lecheng is a bit helpless, he said, the domestic market is to be done sooner or later, but at the moment, with limited funds to open up the market, it is like "re start business". "The establishment of domestic marketing channels and the promotion of the market require a lot of input, especially in those enterprises that have just entered the domestic market, and the pition is not easy."

Chengdu shoe enterprises have always been "laying the cards on the cards instead of creating the cards, and selling them abroad instead of domestic sales". Now they have chosen to "return" to speed up the process of export to domestic sales. Liu Ying of the card industry has also made a personal opinion. "Brand building takes time and a lot of capital investment, and all the domestic sales can be hidden."

In response, Peng Jun sighed and said, "easier said than done!"

On the 13 day of last month's development seminar, the deputy director of Chengdu economic and Trade Commission, Lei Ming, admitted that "some of our previous policies have been biased towards large enterprises, large groups and high-tech enterprises. According to the changing situation, we have now made adjustments, and we have included the shoemaking industry in Chengdu's industrial clusters, which has been included in the scope of technical pformation support.

According to the instructions of the Municipal Committee of the Municipal Committee of the Communist Party of China, "keeping warm and leaving fire", Peng Jun told reporters that after the Spring Festival, the Wuhou District shoe industry operation center will be organized.