Fashion Advertising Faces "Crisis" Under The Crisis

Against this background, the two groups of advertisements with different forms of expression leave different impression on people.

The brand, originally put forward is "the world is better" this kind of relatively false advertisement language, now becomes "the western-style clothing expert".

"This kind of brand appeal is more straightforward, and also helps the audience understand the product positioning."

Ogilvy public relations chief of a proposal said.

The slogan of an enterprise is different from that of the product itself, but the owner will not pursue the responsibility of the planner, because the market performance is going up every year at a geometric level. Even if the advertisement is wasted, what is the relationship between them?

It seems to have changed everything.

Finding more consumer friendly, more economic and rewarding advertising ideas is becoming the focus of many brand departments and advertising creative companies.

A consumer complained on his blog about what was playing on TV.

The advertisements put forth sharp criticism.

Brand advertising is dressed in fashionable clothes, and the prosperity of the industry is used to cover up the foundation of this industry.

A few years ago, there was an advertisement describing someone carrying a house, someone carrying a car, and living under great pressure. The slogan was "bottle beer to relax" and relieve stress, pain and happiness.

The audience who whined about blogs is actually not just a few.

Even some people will worry about luxury advertisements.

A white-collar worker watched the Chanel perfume advertisement which was not long before the Beijing TV station. He said scornfully, "is that perfume that sells 30 milliliters for thousands of dollars really sells well?"

It has some effect on the consumption psychology of some consumers, so we need to make some adjustments in our product promotion activities.

Before Semir played on the Internet, "I can't manage XX, but at least I look good," most of the ads in the script series show a lively entertainment scene. Semir's recent advertising form has been slightly adjusted, and it has been implantable marketing in the Youth Drama "youth stage" to replace the naked output in the form of subversion.

But now you open its website, the prominent location on the front page is EBONO's LOGO, which is next to the next few words, "the brand of the wedding bird".

This is cheaper than the promotion cost of sub brands, and the effect may be better. "

In the enterprise quietly.

Industries that are more influential are different.

Because of the slowdown of new product plan and the reduction of advertising budget, the marketing strategy change is obvious.

For example, Dongfeng Nissan plans to adjust its advertising originality from the past single brand advertisements to the overall brand advertisement in 2009.

Another change to the advertising creativity of enterprises is from dream expression to reality. In the past, slogans and adjectives in cloud and fog may change to product performance and characteristics.

In the past few years, it was similar to "warm the world", "not too smart", "to be a man should fight" and so on, listening to the fun and the fact that people could not find North clothes advertising slogans filled all the media.

But now such words may make consumers uncomfortable.

Instead, the TV shopping ads that sell cheap and save money are more attractive.

A young man asked, "save it."

The companion replied.

It seems that the market clothes will not be discounted, and will "violate" the market rules. The picky consumers have spread this sentiment to the advertising performance of goods.

Now the consumer will shrink the demand from psychology, so the product should be redesigned in the concept of promotion, and the selling points of the past pleasures, styles and shapes should be adjusted to more practical aspects such as functions and prices.

The boss of a women's clothing company told reporters that in the past, high-end and low-end products might be best sold, while the middle segment became sandwich biscuits, so many of the products that were originally located in the middle end were desperately trying to go higher.

The situation is becoming the opposite now.

The consumer behavior is found that white-collar workers are the biggest hit by the economic cold winter. This group of consumers originally had a relatively large demand for high-end products, but now they are more inclined to consume low end products.

This is not good news for those garment companies that are obsessive about the high-end line.

Because white-collar workers have always been high quality consumers competing by many businesses. They represent the direction of consumption.

Enterprises are also beginning to develop new products that meet the actual needs of today.

For example, a casual clothing manufacturer in Zhejiang is planning a product line for a 20-year-old young man.

Editor: vivi