Sichuan Shoes Want To Cluster To Attack Domestic Market

The real problem of the industry.

Under the premise that quality is strong enough to protect the export market, the main brand is to open up domestic sales channels, and they expect the relevant government departments to strengthen dredging and integration.

The ability to respond to market changes.

Yesterday (17), Peng Jun, chairman of the western footwear capital, said that under the situation of the coastal counterparts moving to the domestic market,

Slow down is dangerous.

At the same time, Rong Yuwei, Secretary General of the Sichuan furniture import and Export Chamber of Commerce, pointed out that Sichuan enterprises should learn from the lessons of individual soldier operations, and set up industrial clusters as early as possible to expand the domestic market.

Sichuan Bai Lan

Chairman Wu Deqing believes that it is the sum of the European and American markets, and that within 5 years the medium - income groups will be equivalent to Europe and the United States.

Peng Jun, chairman of the board, said that the vast domestic market is not only the best "safe haven" at present, but the ten measures introduced by the state will also greatly stimulate domestic demand.

It is reported that Chengdu Economic Commission has begun to guide enterprises to comprehensively accelerate the pace of local shoe enterprises to enter the National Mall.

On the 14 day, reporters saw hundreds of pairs of nine Hei sandals being processed in the production hall of the shoes.

Liu Ying, assistant director of the company, said that due to quality assurance, the factory will be basically saturated next summer.

For the domestic market, the company has accumulated for 11 years.

It takes a long process to achieve a certain degree of cognition in the consumer.

He hoped to enter the local middle class through the high-end stores in Chengdu, but because the local brand awareness is not enough, the shopping mall will not take over.

Liu Qiongying, chairman of the company, said

The quality is comparable to the world famous brand, and the flowers are fragrant in the wall. But this is not what a company can do. "Can the government set up the platform?"

On the one hand, we should build a dialogue bridge between enterprises and the government so as to realize the multiplier benefit of "1+1+1>3"; on the other hand, it is through the association to integrate industrial resources and attack the industrial clusters vigorously.

Sichuan furniture industry cluster's experience in attacking domestic market is worth learning from.

In the furniture industry, whoever occupies the port first has the right to sell locally.

Why?

He said that under the general downward trend of the market, whoever wins more ports will win market opportunities first.

How to make one step ahead?

The industry changed the sales thinking of individual soldiers and traders in the past, and set up a platform by the provincial commerce department. The chamber of Commerce quickly organized member enterprises to carry out "Sichuan furniture China line" activities, vigorously publicizing and negotiating vigorously with industrial clusters.

Rong said that they will walk two cities in one month, and finish 20 cities in 15 weeks, pushing the speed of 500 thousand square meters.

He said, "how can we make domestic sales without a sales platform?"

Zhejiang, which is a well-known shoe brand in China, pays great attention to the role of sales platform.

The Haining Leather City in the Yangtze River Delta region is built on the local industrial chain with an annual trade volume of tens of billions of yuan.

The city will build a "direct shopping mall of women's shoes in China" in the form of government led and professional operators in Wuhou District.