Pleasing Agents To Sow "Autumn Winter Plan"

After the summer, many home textile entrepreneurs no longer make a few toasts but end up with their own, but make full use of the conference platform to express their new strategic ideas.

This subtle change shows us that the competition between home textile enterprises has gone far beyond the level of "selling products". Whether entrepreneurs have visionary new ideas and whether they have attracted the continued new advantages of franchisees has become the key to success of new product launches.

Sowing "autumn winter plan"

Zhejiang Taizhou Jin Lei bedroom products Co., Ltd. directly omitted the "new product release" banner, instead of the creative "double creation" business summit.

The excellent training at the summit not only benefited franchisees in the channel construction, but also made them fully understand the cultural connotation of the products.

Yang Donglian, chairman of golden Lei company, expressed the strategic development plan for "five years" in the press conference: first, create a famous brand product for a year and a half, create a reputation for its quality brand by using quality products, and build a reputation of the market in one and a half years, and finally build a market reputation in two years, and establish the leading position of the company in the industry.

In order to ensure the implementation of the excellent industry, detailed plans of action are also elaborated in the plan: first, the introduction of the baseline management method on the basis of optimizing management; the two is to adopt the strategy that is easy and difficult after optimizing marketing; and the three is to implement the "service Golden Triangle" mode in specialized shops on the optimization of services.

Fala, general manager of the Taizhou company, who is in the same area with the gold Lei company, said in his plan: "Fala will win the sales revenue of 500 million yuan in 2010, and the company has invested 50 million yuan to build a large production base in Taizhou Binhai Industrial City, and it will be put into operation in 2008, and it is expected to form a production capacity of 250 million yuan of high-end products.

At the same time, the company is setting up the international trade department, and plans to launch international trade business in 2008 and reach the trade scale of 100 million yuan by 2010.

Lu Weizu, the chairman of Nantong's new brand, Bao unadorned home textile company, expressed the strategic concept of "one enterprise and two brands" at the new product conference.

In order to better enhance the popularity and reputation of the two brands of "Bao Mo" and "Xi Fang Fang", the three days' new product launches of Bao unadorned home textiles all through the two leading lines of "omni-directional diversification strategy" and "new vision of original ecology".

As an old brand, Heng Yuan Xiang home textile and Nantong St. Yi textile strategic alliance summit was held in Nantong.

Zhang Wei, general manager, gave a detailed explanation of the company's "quality, network and wool" objectives. The conference also invited well-known trainers to do a training course entitled "home textile brand and monopoly management".

Pleasing agents

For home textile enterprises such as agents or franchises, the level of agents directly determines the level of terminal services. Therefore, the greatest extent to franchisees preferential policies has become an important part of the autumn and winter plan for home textile enterprises this year.

"In Jiangsu and Zhejiang, our coverage should be the largest."

Leng Zhimin, marketing manager of Shanghai Luo Lai home textile company, is confident that "we are very interested in the success rate of opening stores. For a new store, we have to ensure that after 5 months, the performance can be put on the right track.

On a regular basis, we basically go there every month.

In the early stage, the shop location was chosen. After that, the new store staff went to the nearest model store for 3 months, then went to Shanghai headquarters for a week of training. After the examination, they were ready to open shop under the supervision of Luo Lai.

In order to make the terminal nodes blossom everywhere, Luo Lai improves the business level of franchisees to the greatest extent in terms of training.

For store layout planning, rolls also have strict rules.

At present, there are nearly 1000 stores in the country, especially in Jiangsu and Zhejiang provinces, and even in the towns of Jiangsu and Zhejiang.

"It is a matter of which Kasen must disdain to join the franchisee."

Qin Ruigang, chairman of Shanghai Kasen home textile company, said, "Kasen will lead the franchisee forward, not the franchisee to push the company forward."

He said that if the threshold was lowered, the franchisees could not keep up with the follow-up services, and the franchisees' survival would be a problem, which would also reduce the reputation of the brand.

After joining a franchisee, Kasen will join the franchisee to do a preliminary inspection of the shop, and evaluate the planned business circle.

"If the environment is not good and can not open, it is absolutely impossible to let him open, which is also beneficial to our development."

Qin Ruigang said that during the decoration period, Kasen will provide free professional services ranging from dimensional measurement, drawing design, material procurement, engineering decoration, construction supervision and other professional services to ensure uniform image standards and quality of decoration.

In the opening ceremony, Kasen will also provide detailed opening plan and full set of props and publicity support, and send the Commissioner to local staff training, display guidance and organize the opening activities to successfully launch the local market.

In the future operation, apart from doing routine logistics and distribution, according to the new product listing and the inventory situation of dealers, ensuring the timely and accurate delivery of orders, all kinds of marketing services are also essential.

From short-sighted new products to strategic vision, China's home textile enterprises are exploring sustainable business strategies that are consistent with market rules.

Changes in the content of the new conference show us that the decision makers of home textile enterprises are beginning to think that today's homogenization is becoming more and more serious today, upgrading ourselves will be more important than stopping our opponents.