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    Why China'S Fur Industry Is Envious Of Europe

    2008/4/22 0:00:00 53

    1、 Where do fur materials come from ?

    ??? There are two types: 85% from breeding and the rest from wild animals. We raise fur as part of animal husbandry. Our animals are mainly minks and foxes, as well as Muggles and beavers. Why is the fur of wild animals also used as raw materials? Some wild animals are not necessarily good for human beings. There is also a concept - ecological balance, the issue of human and animal rights. These wild animals include rabbits, sable, muskrats and so on. There is also a problem to be mentioned: sheep, for example, can not only be used as raw materials, but also provide food for human beings. ?

    ??? 2、 Global production of raised fur

    ??? The main origin of fur is in Europe, among which EU countries account for 70% of global production. At present, the global annual output is 31 million pieces of mink skin; Four million Fox Skins. The largest mink producers are Denmark, Finland and the Netherlands (countries outside the European Union: the United States and Russia), while the largest producers of fox fur are Finland, Norway, Poland and Russia. Of course, the output we mentioned just now also includes China's output, but it is difficult to estimate China's output, which is growing due to consumer demand. So why is there so much production in northern Europe? ?

    ??? Main reasons: climate, fur feeding tradition, management methods, disease control. ?

    ??? 3、 Fur raising law of EU ?

    ??? There is also a problem: animal welfare and breeding environment. Welfare is not only for human beings, but also for animals. In fact, EU countries have higher requirements on raising fur animals. They have parliaments, they have decrees. The European Union's laws and regulations on fur raising are very mature, "animal welfare" is an important part of it. They worked with European Union members, veterinarians, animal welfare organizations and breeding organizations to discuss and write down the laws and regulations. It provides the legal basis for fur breeding environment, animal number, inspection, management, research, slaughtering methods and equipment used.

    ??? There are national agencies that regularly inspect farms to ensure "animal welfare" and environmental protection. These animal farms can't break environmental regulations, either. China is now producing more and more fur. In this respect, we think we should pay attention to it. How to protect the environment, the so-called animal welfare. A lot of research on fur culture has been going on. This also maintains consumer confidence in fur. ?

    ??? 4、 From farm to consumer - real international trade ?

    ??? Fur from the farm, has been to the department store, through a lot of links, will also go through different countries, different processes. From the farm to the auction house, to the dye factory, to the clothing factory to produce clothing, and finally to the retail store. The raw leather will be sold in the auction house according to the international standards. It will be sorted out according to its color, size and quality, and then auctioned. The largest auction houses now include Finnish fur auction house, Copenhagen, Oslo, Seattle, Toronto, North America and St. Petersburg. It also includes the Chinese fur auction house in Hong Kong. After the buyer has bought the goods at the meeting, the second process is to transport the raw leather to the dyeing plant and turn it into cooked leather. At present, the main dyeing factories in the world are in Italy, France, Germany, Hong Kong, etc. The so-called raw leather is hard, after the processing of nitrogenous leather, it becomes soft and can be made into clothes. ?

    ??? The main fur processing places in the world are: Hong Kong, Greece, Italy and Canada. ?

    ??? Fur clothing, clothing accessories and other major sales channels: Fur retail stores, department stores, design studio, fashion stores. The most amazing development here is that fur clothes are not only sold in fur stores, but now many are sold in fashion stores. ?

    ??? It's difficult to estimate the sales amount of fur clothing. But we should be more general and conservative, and give you some concepts.

    ??? We think that the total sales amount of fur clothing in the world, including trimmed fur clothing, was nearly 10 billion US dollars in 2000 / 2001. Russia may be the most elegant fur boutique in the world. His climate, culture, as well as the women there like to show off themselves, and the current economic stability and other reasons. ?

    ??? 5、 Fur fashion back to fashion ?

    ??? One of the most important things about fur clothing is that it's part of fashion. There are more than 300 famous brands in the world. It's all made of fur. Not only the whole leather, but also the trim, some small accessories, such as scarves, leather bags and so on. Many stars, as well as fashion magazines, often report fur fashions. Well, in the management of this commodity, brand is very important. People like to buy some clothes with brands, so it is a good direction to establish a brand for fur industry. ?

    ??? Fur can be used in a variety of ways, such as full fur, trimming clothing, accessories, household goods, etc. Some factories and design centers constantly update their products. With the development of processing technology such as nitro leather, fur clothing becomes popular, such as light and thin fur, wearing fur on both sides, shearing, needle drawing and knitting. Fur materials can be matched with other fabrics, such as cashmere, leather, silk, jeans, etc. ?

    ??? Saga plays an important role in the renewal and development of fur products. They constantly invent some new crafts and design concepts, and influence how different designers in the world use fur in their clothing series. Recently, Shijia fur also opened a design center in Beijing. Provide the latest international fashion information for China's manufacturing industry and designers. The key idea is that we should do some good competition in terms of quality, not price. While developing the design center, we also organized a fashion show, bringing 11 top brands of clothing to China and showing them on this fashion show. ?

    ??? 6、 Current situation of fur industry in China ?

    ??? From our point of view, we talk about the current situation of China's fur industry. First of all, China's economic development is so fast that some European countries feel envious. Moreover, China has a long history and tradition, and has always had the breeding industry, clothing manufacturing industry, exporters and today's consumer power. China itself produces some fur animals, such as mink, fox, wolf, sheep and so on. Its export volume is very large and it is very popular in the world. At the same time, China will also have imported fur raw materials for re export of processing fashion. We believe that the export volume of China's fur clothing will increase in the future. China will become the largest fur production center in the world. ?

    ??? China's living standard is higher and higher, and people's demand for fur is also higher and higher. Then, they will also buy some imported clothes. Chinese colleagues will also go to Hong Kong and Milan to attend fur fairs and fur auctions in northern Europe and North America. ?

    ??? The amount of fur purchased in China's consumer market has increased, and this tariff is also very important. Since China's accession to the WTO, tariffs have declined. We feel that China's share of purchasing imported goods will be increasing. At the same time, we hope that there will be some dialogue with the relevant authorities, hoping that the rate of tariff reduction can be accelerated ?

    ??? China's purchasing power is growing, not only fur products, but also other goods. Some foreign companies have been opening offices in China, including some auction houses in northern Europe and representative offices in Beijing. But we don't think the market is saturated ?

    ??? Chinese consumers are demanding more and more. The domestic market is developing rapidly. There are more and more fur shops. Ms. zivini has been in China for more than ten years. She went to many fur retail stores and felt that the price of fur was getting lower and lower. Because fur is a high image product, if you do this, it seems to destroy the image. Our colleagues should pay more attention to this matter. How to do a good job in products, not only in terms of low price, but also in terms of technology to compete.
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