Export Crisis, Shoe Industry Crisis Is Also A Turning Point For Industry.

In Fujian, Jinjiang, the largest sports shoes production base in China, the annual international footwear Expo becomes a weathervane for observing the development of industry.

The Tenth China (Jinjiang) International Shoe Fair, which opened for four days, was opened on the 19 th, and more than 1500 professional buyers from more than 60 countries and regions in the world came to the conference to purchase. The scenes gathered by merchants seemed to have forgotten the export predicament that the shoe industry is facing now.

RMB appreciation, raw material prices and workers are hard to recruit. Jinjiang shoe companies generally claim that "this year is the most difficult year to sustain."

But reporters also learned that many enterprises actively seek breakthroughs in product innovation and management improvement, and external pressure is pforming into the internal driving force for self pformation of enterprises.

Some industry experts also said that the crisis faced by many enterprises is also a turning point for the upgrading of the whole industry. The new round of industrial integration will make Jinjiang more competitive in the division of the global sports shoes industry.

The most difficult year to sustain

The output of 1 billion pairs a year, accounting for 40% of the national market and 20% of the global market, the ups and downs of the footwear industry in Jinjiang is affecting the whole country and even the world's sports shoes market.

There are more than 3000 sports shoe companies, and the most difficult year to support is almost the common aspiration of journalists.

"We mainly export, do not know when the appreciation of the renminbi is the bottom, long-term and large orders are afraid to pick up, only to take some short-term bills.

At this stage, it is necessary to maintain certain production and keep old customers, and profits will not be forced. "

Ding Zhenmou, chairman of Jinjiang step Light Industry Co., Ltd.

"The company's owner, Lin Peiqing, said:" the company's export target is in Eastern Europe and Russia, Mexico and other places. Last year, five containers have been out, and this year only a container can not be said when it can hold up. "

Lin Peiqing, who has been making shoes for 20 years, has never thought that shoe factory is the most difficult task.

As for the rising cost, Yang Fan, director of a shoe factory, listed the specific figures: the wages of the general workers increased by 10% to 20%, and even the skilled workers even reached 30%; the raw materials were on the rise, the cartons of the packaging shoes soared 50%, and the soles increased by 30%, resulting in the cost of a pair of adult shoes at least 10%.

Small and medium-sized enterprises are so, but the large shoe enterprises in Jinjiang have more confidence in the current predicament and remain optimistic about the prospects.

Mr Cheng, director of brand operation, said that the rise of raw materials and labor costs has a great impact on the operation of enterprises. But as an enterprise, first of all, efforts should be made to improve the level of internal management and reduce production and operation costs, so as not to shift all the pressure of rising costs to consumers.

Data from the Jinjiang inspection and Quarantine Bureau showed that, in the first quarter of this year, Jinjiang exported a total of 12832 batches and 106 million 850 thousand pairs of export footwear products, down 12.12% and 0.42% from the same period last year. However, as the average manufacturing cost of footwear industry increased, the export unit price rose, and the total amount continued to grow, reaching 333 million US dollars, an increase of 9.14% over the same period last year.

Breakthrough in predicament

Du Shaoxun, an expert in sports shoes design at Shaanxi University of Science and Technology, said that the current export price of domestic sports shoes is about $3.6 per pair, while the price of second-class brands in the world is about $60 / double, and the room for promotion is still huge.

Jinjiang step family Light Industry Co., Ltd. last year, the size of more than 1000 workers, this year fell to less than 1000 people, "no profit" let the company responsible person began to reflect, how much longer can we rely on increasing workers' scale of production expansion.

In this company, a new set of equipment has been assembled and will be used to produce a new sneaker from Taiwan.

"In the past, we always thought of expanding production scale, constantly turning over the list and recruiting workers continuously, but profit margins were getting lower and lower, and profits did not increase.

In Fujian, Jinjiang, the largest sports shoes production base in China, the annual international footwear Expo becomes a weathervane for observing the development of industry.

The Tenth China (Jinjiang) International Shoe Fair, which opened for four days, was opened on the 19 th, and more than 1500 professional buyers from more than 60 countries and regions in the world came to the conference to purchase. The scenes gathered by merchants seemed to have forgotten the export predicament that the shoe industry is facing now.

RMB appreciation, raw material prices and workers are hard to recruit. Jinjiang shoe companies generally claim that "this year is the most difficult year to sustain."

But reporters also learned that many enterprises actively seek breakthroughs in product innovation and management improvement, and external pressure is pforming into the internal driving force for self pformation of enterprises.

Some industry experts also said that the crisis faced by many enterprises is also a turning point for the upgrading of the whole industry. The new round of industrial integration will make Jinjiang more competitive in the division of the global sports shoes industry.

The most difficult year to sustain

The output of 1 billion pairs a year, accounting for 40% of the national market and 20% of the global market, the ups and downs of the footwear industry in Jinjiang is affecting the whole country and even the world's sports shoes market.

There are more than 3000 sports shoe companies, and the most difficult year to support is almost the common aspiration of journalists.

"We mainly export, do not know when the appreciation of the renminbi is the bottom, long-term and large orders are afraid to pick up, only to take some short-term bills.

At this stage, it is necessary to maintain certain production and keep old customers, and profits will not be forced. "

Ding Zhenmou, chairman of Jinjiang step Light Industry Co., Ltd.

In the hundreds of workers, the small shoe business Flying Leopard company, boss Lin Peiqing said: "the company's export target for Eastern Europe and Russia, Mexico and other places, last year this time has produced five containers, this year is only a container, can hold up to when dare not say."

Lin Peiqing, who has been making shoes for 20 years, has never thought that shoe factory is the most difficult task.

As for the rising cost, Yang Fan, director of a shoe factory, listed the specific figures: the wages of the general workers increased by 10% to 20%, and even the skilled workers even reached 30%; the raw materials were on the rise, the cartons of the packaging shoes soared 50%, and the soles increased by 30%, resulting in the cost of a pair of adult shoes at least 10%.

Small and medium-sized enterprises are so, but the large shoe enterprises in Jinjiang have more confidence in the current predicament and remain optimistic about the prospects.

Mr Cheng, director of brand operation, said that the rise of raw materials and labor costs has a great impact on the operation of enterprises. But as an enterprise, first of all, efforts should be made to improve the level of internal management and reduce production and operation costs, so as not to shift all the pressure of rising costs to consumers.

Data from the Jinjiang inspection and Quarantine Bureau showed that, in the first quarter of this year, Jinjiang exported a total of 12832 batches and 106 million 850 thousand pairs of export footwear products, down 12.12% and 0.42% from the same period last year. However, as the average manufacturing cost of footwear industry increased, the export unit price rose, and the total amount continued to grow, reaching 333 million US dollars, an increase of 9.14% over the same period last year.

Breakthrough in predicament

Du Shaoxun, an expert in sports shoes design at Shaanxi University of Science and Technology, said that the current export price of domestic sports shoes is about $3.6 per pair, while the price of second-class brands in the world is about $60 / double, and the room for promotion is still huge.

Jinjiang step family Light Industry Co., Ltd. last year, the size of more than 1000 workers, this year fell to less than 1000 people, "no profit" let the company responsible person began to reflect, how much longer can we rely on increasing workers' scale of production expansion.

In this company, a new set of equipment has been assembled and will be used to produce a new sneaker from Taiwan.

"In the past, we always thought of expanding production scale, constantly turning over the list and recruiting workers continuously, but profit margins were getting lower and lower, and profits did not increase.