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"Foot Friend" Children'S Shoes Hand In Hand Golden Eagle Cartoon

2008/8/30 10:36:00 7

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Children'S Shoes Golden Eagle Cartoon Friends

2006 later, the children's shoes industry entered a rapid adjustment period, all kinds of resources were increasingly concentrated on leading brands, and the gap between children's shoes was becoming more and more refined. At the same time, the products were highly homogenized among all enterprises, and the competition in the industry became increasingly fierce.

At the same time, with the upgrading of consumption level and consumer brand awareness, people pay more attention to the psychological satisfaction brought by products, and the demand for brand value of products is also higher and higher.

Therefore, setting up a healthy, comfortable and fashionable corporate brand image is particularly important in today's increasingly diversified consumer demand.

As the leader of children's shoes industry, Fujian province foot friend sporting goods Co., Ltd. is deeply aware that only with the help of high-end and authoritative media platforms can the brand spread stronger and stronger voice, so that consumers can fully understand the brand concept of the "health care experts" of the foot friend brand, and create the core competitiveness of the company, so that the foot friend brand can become the endorsement of healthy children's shoes.

2008 is a special year for children's shoes industry, which is full of challenging opportunities. For this reason, the company continuously improves the technological content of products, optimizes the channel management mode, speeds up the implementation of brand strategy, and takes 2008 as a new starting point for the two brands of "full friends" and "LeoDica".

After a new round of scientific research, audience analysis and ratings monitoring, the focus was finally put on the Hunan Golden Eagle cartoon TV and was launched in August 1st.

The foot friend brand TVC is characterized by its product's technology and comfort, and gives the cartoon characters dynamic and cool brave image. It enables children to feel healthy and comfortable and become the embodiment of self-reliance and self-reliance in the new era.