How Shoe And Leather Enterprises Operate Franchised Stores

Wenzhou leather shoes are suitable for training loyal consumers in shoe business circles or Community streets because of their low cost products fast consumption, or seeking brand opportunities in the prosperous shoe business circles that are in the market.

So, how do we open a shoe store?

Although Daphne shoes have been very successful in leather shoes brand operation, there has also been a monopoly management standard of Daphne mode. Although many famous Wenzhou shoes brand operation stores have brought many paper and paper standards to the industry, but the Wenzhou leather shoes market is still in the unclear state of marketing confusion. The rules and procedures of marketing theory are put aside first. This article starts with the oldest method and shares with the friends who love leather shoes market operation.

    一、找新手開，也是選擇加盟商的一個好標準

The shopkeeper has no experience, is a novice, the novice is better than the old stick, looks for a manager who will say that the manager is very diligent. When the company starts, the company's market supervisor or trainer guides the store's display. The actual case shows that the store operation will also do well, and the sales opportunities will follow.

Of course, shopkeeper's experience is easy to follow, but it is easy to miss the sales opportunity. In the process of tracking and rectification, it is also necessary to prevent inappropriate display.

Two. Find a community with popularity and set up shop on the street.

I found in the preceding paragraph that there is a well planned community street in the city (which is a large area of the community). This street is a vegetable market in the morning, a commercial street in the daytime, and a small commodity night market at night. It is quite flavour, and the shopping atmosphere is very thick and bustling. It brings great popularity.

In such a community street, there are many fixed consumer groups. The street of a street is different from morning to night.

The opportunity to open a shoe store in a community will be obvious.

Leather shoes look good here.

But I also found that a new brand shop of a shoe brand in China is also open here. To me, the shoe store is not very good here unless it deals with special shoe stores here, because the rich will go shopping in the urban high-end shopping malls and large scale stores.

In fact, several shoe stores have been withdrawn here, and there are several shoe shops still struggling here. Some shops also have some unknown brands.

In particular, this year, the cost is rising, the rent is too high, the price of leather shoes is higher than that of leather shoes, but the added value of leather shoes has not risen. The daily sales volume in the community is very limited.

If it is a direct store, the added value of the brand is not enough.

No wonder many shoe dealers say that if they do business in the next generation, they will not choose shoes. Now they are not the only ones.

Some well-known leather shoes brands that know the market here have dispelled the idea of being stationed here.

Three, the store rent is high, the added value of leather shoes brand is not high, how to control the risk of opening a leather shoe store?

Leather shoes are large, but low profits do not support expensive rent.

Leather shoes can only be opened now, and the rent can not be too high, otherwise it will die.

Therefore, in view of the current situation of leather shoes in Wenzhou, it is not possible to popularize the shoe stores.

Stores that sell several kinds of stores and goods can also be sold, and then gradually improve the management experience of franchised stores featuring leather shoes, because the added value of leather shoes is not at that level.

Moreover, the whole shoe market is very bad. In the second half of 2008, some leather companies began to leave profits and cut costs. The most direct way is to start cutting people off.

Store expansion in such an industry, I believe many of the executives of the leather industry are careful.

Therefore, franchised stores must have the common support of products and brands to survive.

If you are close to the brand value added by Daphne, you can do it, otherwise consumers will not buy it.

Four, leather shoes stores must have a good quality product mix, but also borrow some suitable promotional resources for the company, such as the image spokesperson, outstanding professional managers.

If the product mix is good, it will keep the old customers and have the opportunity to develop new customers.

Loyal customers will advertise your products. Once the product is promoted by this word-of-mouth advertisement, it will become a brand. The longer the time, the more valuable the brand is, the more popular it is. This is the foundation.

However, the formation of this process is too slow to rely on distributors to support. Franchised stores can not support such a long time. They must also borrow resources in promoting resources. For example, many large scale leather enterprises in Wenzhou have invited the image spokesperson to set up the brand strength and fashion image of the leather shoes brand in the customers' hearts.

In recent years, well known trademarks, which are identified by the judiciary, are also seen everywhere in the shops of leather shoes. This is enough to show the confidence of Wenzhou's leather enterprises bosses in branding of leather shoes, but this well-known way must also be renown through good service, and service is done by people, and the introduction of talents is a real problem before the enterprises.