Breaking Three Obstacles: Chengdu Smes Struggling To Survive

Beginning in 2007, signs of the impact of the macroeconomic situation on SMEs in Chengdu also began to appear.

The root causes are mainly from three aspects: rising cost, tight capital shortage caused by tight credit policy, and the appreciation of the renminbi has led to a decline in profits of small and medium-sized enterprises.

Is it to turn the door to fate, or to break through?

The vast majority of small and medium enterprises in Chengdu chose the latter 100 thousand.

They start from childhood, get rid of the root of the problem, and the story of survival is equally wonderful.

The 30 years of reform and opening up have brought about the emergence and growth of the large and medium sized and small enterprises, and become the main force to stimulate economic growth. In the past 30 years, the policies and meticulous soft environment created by the state and local governments have also brought about another spring of development for the private economy.

However, just as we celebrate these 30 years of commemoration day, the small and medium-sized enterprises around us are changing quietly: the cost of production is increasing rapidly, the profit has shrunk sharply, the capital chain has been tense or even broken, the development speed has slowed down, and the operation is difficult.

A large number of small and medium-sized enterprises in coastal areas have closed down and closed down, and 100 thousand of the small and medium-sized enterprises in Chengdu are in a dilemma of survival.

Does this imply that the development of SMEs has arrived in winter?

What is the current situation of local SMEs?

Recently, our reporter has conducted a survey of a number of small and medium-sized enterprises in various districts (cities) of Chengdu. According to the survey results, the operation of SMEs in Chengdu has also been deeply influenced by the macroeconomic situation. However, there has been no tide of closure and closure of small businesses in coastal areas.

Small and medium-sized enterprises in Chengdu are breaking through in adversity and survive stubbornly.

To this end, from today's launch, we have launched a series of reports to reveal to the outside world the story of Chengdu's unheard of hardships, and show how the government, banks and other external institutions can help SMEs break through.

Dilemma A

High costs and severe production

In the second half of last year, Li Zhisong watched the pigs coming into the factory less and less each day.

Li Zhisong works as a logistics support company in Qionglai Jinli Industrial Co. Ltd.

Like the workers in the factory, he likes pigs more, and less pigs means less money.

After a surge in prices last year, meat prices began to fall back in 8 and September last year. However, the decline in the purchase price of live pigs is relatively slow, and the profit margins of meat products enterprises have been compressed again and again.

According to industry sources, the operating rate of the whole pig slaughtering industry in Sichuan has been reduced by 30%. The more losses produced by many enterprises, the more losses they have to compress and even stop production.

"At the beginning, I didn't think the problem was too serious.

"Chen Dejun, general manager of Jinli company, said.

The next day, as oil prices continued to rise, Chen Dejun found that the prices of plastic packaging needed for fresh meat products in the factory began to rise rapidly, now exceeding 1/3.

At the same time, the new labor law promulgated, the factory to make workers pay social security, on average, each person to spend more than 2000 yuan, this expenditure increased by nearly 2 million yuan.

All the factors came together, and before and after the Spring Festival this year, Chen Dejun and the management in the factory have begun to feel the grim situation. The gross production cost has increased by about 35%.

Breakout: air conditioning stops, fans change.

Although autumn is coming, the weather is still sultry.

Chen Dejun, general manager, raised the air conditioning temperature by 20C degrees.

He did not feel bad because the staff were harder. The office of the downstairs staff stopped the air conditioner this summer and changed the fan.

Chen Dejun was optimistic.

At first, I think the market will recover soon, but wait for the first time. The situation is still not showing signs of improvement. The cost pressure is also increasing day by day.

Chen Dejun and company management realized that they had to find ways to break through.

In a very anxious time, Chen Dejun will also feel a helplessness: in the face of the great environment, the power of enterprises is too small. What can be done now is to change themselves to adapt to the environment.

Next, the factory introduced a new fine management regulation: without affecting the quality of products, every link of production, consumption of tools, water, electricity, gas must be quantified assessment, can insist on using tools do not change, less water will not waste.

The volume of business outside the province has been reduced, and the number of business trips has been reduced. The management's original overseas inspection has also been cancelled.

It can save and save.

It looks like a little money, but the effect of one year is obvious, and the energy consumption cost of the factory has been saved by 10% at the same time.

Although it still can not offset the increase of cost, however, with meticulous management and increasing revenue and expenditure, Chen Dejun failed to stop production for a day and insisted on going down.

Improving internal management is the first step.

Next, Chen Dejun intends to build a new cold meat production line in the factory, improve the production technology, introduce new meat products, and seek a breakthrough from the brand.

　　困境B

Tight credit squeeze

The boss of Qingbaijiang has been very depressed recently.

In May of this year, he returned the 5 million yuan bank loan that had just expired. However, when he wanted to borrow again, he was refused by the bank on the grounds of "no credit index".

In fact, the loan has passed the auditing procedure of the credit Company Limited by Guarantee of Chengdu's small and medium-sized enterprises.

The boss wants to re loan this time, so it needs to invest 60 million yuan for the new wind power project in the factory.

Its own funds can not meet all the needs of the project. The 5 million yuan loan amount approved by the Guarantee Corporation has already been included in the capital plan.

After being refused by the bank, his boss suddenly became muddled. The 5 million yuan financing gap was like a tiger, devouring his ideal.

It has been revealed that due to bank credit crunch, from last year to this year, Guarantee Corporation has not received the loan from the bank through the cumulative demand of 100 million yuan mobile loan.

This phenomenon has been reflected in more than 20 Banking institutions and more than 120 branches in cooperation with small and medium-sized enterprises. The signal of bank credit tightening has been very obvious.

In addition, the small businesses that need financing from the private sector are obviously feeling the chill of financing.

Some owners estimate that the total amount of private financing has dropped by more than 50% this year.

Break through: wind the big crocodile to borrow money.

The wind power project that the boss is ready to launch is a new energy project supported by the state, and the development prospect is very good.

Therefore, some people think that commercial banks are biased in understanding the national macro-control policies. After the credit crunch, they first thought of compressing the loan of small and medium-sized enterprises, and ensuring the customers of large enterprises, regardless of whether the project is good or not.

In this way, we will unilaterally suppress the source of funds for some small and medium-sized enterprises.

He was reluctant to give up, and he began to raise money everywhere, though the difficulty of borrowing money increased significantly.

At the same time, the SME board helped him contact the investment organization and was ready to meet.

The channel of external investment organization is the most important way for the boss to raise funds.

Reporters learned that, after bank credit and private financing were hindered, domestic and foreign venture capital institutions played a role.

By looking for capital from external investment institutions, some SMEs are beginning to get rid of the predicament of funding sources.

According to relevant personages, there are many venture capital institutions that have entered Chengdu or have strong interest in Chengdu enterprises. There are also successful cases of investment badges and clubs in the US SMEs.

Now, this channel is more important to Chengdu's business owners.

Since the second half of last year, with the help of the government's economic department, the local SME core technology has introduced 10 million US dollars of international investment crocodile Softbank Sai Fu. Sony light has introduced 30 million yuan of funds from many institutions such as LIAN and Shanghai. Tianbao has introduced 30 million yuan of Chengdu Industrial Investment Hong Kong Investment Limited.

Chengdu's small and medium-sized enterprises are working hard to break through the shell of financing difficulties.

Dilemma C

RMB appreciation

Shrinkage of profits

"Last year, because of the exchange rate adjustment, we lost millions of dollars a year.

"As the largest footwear exporters in the Midwest, Li Yinggang, director of the administrative department of Chengdu AI min leather products Co., Ltd., when he saw reporters, he could not help complaining about the" leisure "life of these two months. It was originally the signing season, but it did not appear the right people to come.

"In fact, we also know that the current environment is like this, but I still feel worried.

"Li Ying recalls that the company has been doing foreign trade for so many years, and it can be said that it is the most serious year this year, except for the initial struggle. On the one hand, under the influence of the subprime mortgage crisis in the United States, the global economy is weak, and the number of customers has dropped linearly. On the other hand, the rising cost of labor power and the soaring production costs caused by the rise in energy prices have made many labor-intensive enterprises like them feel the pressure of survival.

Worst of all, the appreciation of the renminbi is even worse.

"So to speak, this year's exchange rate of RMB against the US dollar has been constantly updated, which has exceeded 20% since the end of 2005 when the exchange rate reform was implemented. That is to say, the price of our goods sold has shrunk by 20%, even if the cost has increased by 20% and 22, the total cost has increased 40%.

"

In less than three years, it is not easy to digest the cost of 40% and ensure the normal operation of the enterprise.

Compared with AI's relatively strong ability to resist risks, the small shoe factories that rely entirely on the production of OEM products are the result of such sudden changes, losing the price advantage, which is the main magic weapon to occupy the international market, and have to close down.

Breakthrough: fasten the exchange rate and adjust the settlement time.

There is no way out. If all export enterprises have to face the problem of RMB appreciation, anyone who can solve this problem can take the lead out of the bottleneck of development and even expand the market share.

Li Ying smiled. "The most direct and realistic way is to pay attention to the change of the RMB exchange rate.

"For this reason, they are now taking charge of the person responsible for each day" to keep a firm eye on the changing situation of the exchange rate and adjust the settlement time accordingly, and select the best time point for "the highest exchange rate" to collect foreign currency receipts. At the same time, we should try to use Euro settlement as far as possible in the non US dollar areas such as Russia, so as to reduce risks.

Of course, the overall appreciation of RMB is that short-term impact is greater than long-term impact. The impact on products with high added value is greater than that on low value-added products. Therefore, while taking some "temporary measures", they also actively adjust the structure of export products, sell more high value-added products through production, and develop more European and high-end markets, so as to enhance their international competitiveness and achieve the goal of "permanent cure".