Quanzhou Brand Shoe Enterprises Compete For Olympic Champion

However, for China, the Olympic Games is not just a competition. Its coming and going will have a great impact on China's economic life.

In the coming days, we will show the Olympic Games after the Olympic Games, such as the Olympic champion contention, tourism, department stores, property market and collectibles.

PEAK's move also means that after the Olympic Games, the Olympic champion and sports star competition will start in full swing.

With the successful conclusion of the Beijing Olympic Games, a large number of new Olympic champions were born. Our country enjoyed 51 Olympic gold medals alone. Our province included 4 gold medals (badminton Lin Dan, trampoline He Wenna, weightlifting Zhang Xiangxiang, martial arts Freya Lim, Freya Lim's gold medal not counted in the current Chinese delegation's total gold medal).

In the eyes of savvy entrepreneurs in our province, they are rare sports marketing resources.

Yesterday, Hou Changwu, general manager of Quanzhou shoes and clothing industry's famous planner and sunny (China) Limited, told reporters that he affirmed that after the Olympic Games ended, there will be lots of Fujian enterprises signing new Olympic champions.

After winning the gold medal eight times in the American dream, Xu Zhihua was found in the rest room with the famous American star Kobe.

There are also news of his contacts with famous basketball stars, such as Yao Ming, Nowitzki (Olympic flag bearer of Germany), Ginobili (Olympic Argentina flag bearer) and other NBA stars.

The successful signing is the further deepening of PEAK's cooperation with NBA.

In this Olympic Games, PEAK has played a very active role in sponsoring two sports teams and volunteers in Cyprus and Iraq.

In fact, during the Olympic Games, many Minnan sports enterprises were in charge of Beijing, and their ideas were similar to those of Xu Zhihua: seeking cooperation opportunities through the Olympic Games "hunting stars".

"Good things everyone likes, sports stars are the same, for sports stars suitable for their own enterprises, naturally is scrambling for the first time."

Hou Lidong said frankly.

For example, in May this year, the group became a sponsor of China's national swimming team in the next 4 years.

The signing of the card selection at this time point has its painstaking efforts. The 4 year sponsorship period will include the Beijing Olympic Games, the Guangzhou Asian Games in 2010 and the London Olympic Games in 2012. The input-output ratio of such cards will be maximized.

According to a staff member of Hongxing Erke, Hongxing Erke wanted to put the treasure on China's first gold.

China won 32 gold medals in the last Athens Olympic Games. As host, China won more gold medals.

In such a large number of gold medals, different gold medals must be different for sponsoring enterprises, and the first gold must be more concerned.

Chen Xiexia's 48 kilogram class is the second gold medal item in the Olympic Games. It may hit China's first gold medal.

Women's shooting is the first gold medal in the Olympic Games, sponsored by Lining.

This makes Hongxing Erke happy.

In the prominent position of the company's website, it plays a very striking line: "Xia, raise China's strength."

Hongxing Erke congratulated the Chinese women's weightlifting team for winning the first gold in China by 48 kilograms.

Wu Rongzhao, vice president of the company, also announced to the outside world after the game: "after the Olympics, Chen Xiexia will be the key packaging company."

As long as there is a chance, we will actively seek cooperation, especially the Olympic Games at home.

Recently, we have received the recommendation of the relevant intermediary agencies for this year's Olympic champion in China. We are all considering the assessment.

Hou Lidong said.

Hou Changwu suggested that enterprises choose Olympic champions or sports stars as spokesmen of enterprises, usually there are 4~5 indicators: for example, whether the athletes' age and personal image are in line with the location of the enterprise; whether the social image is tainted, if so, it will cause damage to the corporate image, just as an artist has a scandal; is the athlete's sports item very concerned, whether the athlete himself is the object of the media's hot pursuit, and to predict the athletic career of the athletes, especially those with serious injuries.

In addition, the purpose of hiring spokesmen is different, and the requirements for spokesmen are different. For example, some enterprises invite spokesmen mainly for the needs of investment promotion, it may consider more the reputation of the spokesperson, and some are to promote the terminal sales needs, then we should consider whether the spokesperson is welcomed by the target consumer groups.

Of course, hiring spokesmen should be "tailored" from the actual development of enterprises. For example, when some brands develop to a certain stage, they may not need to hire spokesmen.

For example, many brands asked Liu Xiang to endorse, although Liu Xiang had some disputes over the Internet due to injury, but it did not affect his reputation.

For example, many brands invite Chinese women's volleyball coach Chen Zhonghe as spokesperson, not because the women's volleyball team won only the bronze medal, his fame will drop.