African Natives Wear Shoes

There is a shoe factory in the United States.

To expand the market, the factory owner assigned a marketing manager to investigate the market on an isolated island in Africa.

When the marketing manager arrived, he found that the local people had no habit of wearing shoes and returned to the hotel. He immediately sent a telegram to his boss and said, "the residents here never wear shoes and there is no market here."

When the boss received a telegram, he thought for a long time. He instructed another marketing manager to go on the spot investigation.

When the market manager saw the local people bare feet and did not wear any shoes, he was so excited that when he returned to the hotel, he immediately telegraphed the boss: "the residents of this island have no shoes to wear. The market potential is huge. Send one million pairs of shoes."

The same situation has different views and conclusions.

In fact, when we often think about the bad side, we will miss many chances of success.

On the contrary, if we keep thinking about the positive and positive aspects, we will discover many unexpected opportunities, even if the crisis may have a chance.