Home >

Dealer Training Course Of Hubei Branch Of Yi Wang Qi Footwear Brand

2008/5/21 15:37:00 12

??? 日本語 Fran?ais English 中文

Although the regulations on commercial franchise management were implemented in May 1st this year, the franchise companies have been operating in China for many years. With the increasing pressure of the market, in order to develop rapidly, the channels and funds have been grabbed and grown up to run. Many enterprises have chosen the form of franchising, many of which are successful brands, and there are also yesterday's yellow flowers.

Training background

Fujian Quanzhou Yi Wang Qi sporting goods Co., Ltd., located in the port of Southern Fujian - Jinjiang.

In the past more than 10 years, the company has been adhering to the management concept of "honesty, pragmatism and innovation".

Up to now, there are a series of sporting goods including footwear, bags and clothing.

At the invitation of Huang Huang, the Hubei branch of Yi Wang Qi shoe brand, I am required to be able to provide a 2.5 hour training for the footwear dealers in the Hubei region in 2007 at the opportunity of the new tour of the national exhibition in Iraq.

The Hubei branch is the total franchisee of Yi Wang Qi in the province. All the outlets in the province are imported from the provincial department, and all localities are decorated together in the form of franchised stores to conduct footwear brand monopoly.

The Hubei company is located in Daxing Road, Hanzheng Street, Wuhan. On this road, a specialized shoe brand street has been formed. Most of the footwear agents in Hubei province are here. There are also some famous brands abroad. Everyone is adopting the network monopoly and regional coverage like Yi Wang Qi. Although the circulation structure has changed, it is still living in the Chinese market.

What topics do you choose?

After visiting the market and talking with Huang General of the Hubei company, I know that the sales of Yi Wang Qi shoes are sold in the form of franchised stores, which are divided into three levels: City, county and town. At present, most stores are small, some are storefronts, some are counters, and the operators are of general quality, most of them are husband and wife shops and friends and family stores. The sensitivity of personnel selling consciousness to the market is not high. Besides, competitive products are concentrated in the market, and the market's hidden rules and disorder competition make many dealers confused.

What kind of theme should be chosen for training?

For training small and medium dealers, the tune is too high and useless.

How much can deep marketing terminology and boring charts work?

What kind of training should we start from? What kind of inspiration can we bring to Hubei's distributors through this training?

Huang Zong, a Hubei provincial company, is not very clear about the core purpose. This conference is a tour in the name of the new product released by the company in the name of new products.

Huang only hopes to make use of this opportunity to make an education for dealers.

All for sale!

Through communication, I put forward the gradual infiltration of training to "stabilize the military mind, unify the mind, analyze the market and teach skills".

Huang agreed with pleasure, so I decided to set down a keynote, "everything for sale", as the theme of the whole training.

Because sales are the only way to keep profits growing, especially in the provincial network, where the network is not in the end.

"Everything for sale" is easy to say.

How can we instil all sales consciousness?

After all, the training time is not long. I can't brainwash all my marketing ideas to dealers, and strengthen their sense of management.

After several days' preparation, I haven't found a good breakthrough point. According to past training experience, if my training language and style can not be resonated with the participants, then my training effect will not reach.

It was originally a communication meeting, which may become a unilateral "self expression", which is very melancholy.

Practical and useful!

Finally, I decided to start with the existing distributors and the general mentality, and narrate the stories around us in the vernacular language.

I believe this kind of great truth can often attract everyone's attention. We often train our employees, always say that we must enter the frequency of customers. In fact, we are the same ourselves. For dealers, they are also my customers, how to impress their hearts and stimulate their consumption potential, which is also my concern.