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Wear Creative "Red Shoes" For Cultural Enterprises.

2008/5/21 15:05:00 10

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Before the exhibition board of Monalisa, there was a group of spectators. They were stunned and did not believe that the famous paintings were all embroidered.

The thick curly hair outlined by needling needles and the smile drawn by stitching with fine embroidery are wonderful skills.

To Westerners, it is a subversive duplication to show Da Finch's work with embroidery.

In the eyes of the Chinese, this is the change in the theme of embroidery.

The views of East and West are the same. They all think this is a rare idea.

Creativity is like dancing shoes on the feet of dancers. As long as the music is endless, the dancers must not stop for a moment.

A large number of fast-growing entrepreneurs are afraid of wearing this "red shoes" and fear that enterprises will not be able to control their own destiny.

It is true that many enterprises have disappeared after the rapid rotation, but at the same time, more enterprises have learned to dance.

According to incomplete statistics, the average growth rate of the key cultural enterprises participating in the past 4 years has maintained two figures since the first session of the fair, and some enterprises even reached 30 - 50%.

The reporter recently met with the chairman of the Chinese culture industry innovation award.

He said that despite the impact of the US subprime mortgage crisis and the impact on Western markets, the mainstream culture and art enterprises in China have been on the rise, maintaining a rapid growth of over 30% for 5 years.

What drives cultural enterprises to wear red shoes collectively?

It's creativity.

Transformed from an ordinary printing company to the largest publishing group of art data in China, the idea of wearing red shoes for the company is derived from the negatives of the famous calligraphy and paintings accumulated in the traditional printing business. These writers have resorted to the idea of changing the fortunes of enterprises when they turned to the company to print their paintings for a long time.

Similar examples include overseas Chinese town from investment manager of theme park to entertainment experience system provider, and of course, Suzhou embroidery enterprises incorporating traditional embroidery into new contents.

The master of technology used the skills of Suzhou embroidery, the length and length of the silk thread, the length and thickness of silk thread, the crossover, the density and the interlocking, and the masterpiece completed by changing the needle direction. Its market price has risen from the initial thousands of yuan to the current hundreds of thousands of yuan.

This is probably a good example of what creativity can create.

What direction should creative red dance shoes dance to?

In addition to traditional cultural products, we should also strive for cultural services.

According to the statistics of the Ministry of Commerce, in 2007, the total import and export volume of China's cultural products import and export trade was $12 billion 900 million, while the cultural service was only $3 billion 700 million, far behind the cultural products and services trade in developed countries.

Even the $12 billion 900 million import and export of cultural products only stay in the category of video games and audio-visual products, and mainly in foreign invested enterprises.

A large number of products with Chinese historical and cultural details have not burst their due competitiveness.

For example, China's special porcelain products have encountered fierce competition in foreign markets in recent years, such as Japan and other countries. They are mainly attacking the porcelain of the western market, and the overall brand lacks the support of creativity, so it is difficult to create higher added value.

The creativity and creativity of Chinese cultural products and services are not limited to seeking wisdom and inspiration from Chinese traditional culture, but also the comprehensive application of modern marketing methods and brand concepts.

In fact, whether it's Hollywood, Mulan or Ang Lee's crouching tiger and hidden dragon, it is a simple and straightforward content which is drawn from traditional Chinese films. It is not only a classic chivalrous story, but also a widely accepted and recognized value for westerner audiences and a westernized element in the form of expression.

A friend who once worked in South America felt this way.

After leaving the foreign trade enterprise, he once turned bamboo and rattan between China and South America, and sold cheap Chinese porcelain. A porcelain basket that happened to be in the shop attracted the attention of the local customers.

Later, he discovered that such a simple, low-cost item had surpassed the sale of other goods, and instead, he placed orders for local sales in China.

The porcelain basket and knives and forks with the characteristics of Chinese porcelain and Pastel Color and full of Austria customs are good ideas that blend European flower basket and porcelain of various countries.

At the cultural fair, we are pleased to see that with the flourishing of the creative industry, the proportion of international trade in Chinese cultural services has been growing rapidly in recent years. Animation and film have become the main force of the traditional projects, such as acrobatics, martial arts, drama and other traditional projects. For example, the total value of the film exports reached RMB 2 billion last year, which has both the foundation of Chinese traditional culture and the western techniques and styles, and gradually emerged in the world film group.

As a world trading power, the proportion of international trade in China's cultural products services represents the overall competitiveness of the national cultural industry.

The creation of independent intellectual property brand and the output of high value-added products and services are inseparable from creative red shoes.